GfK Paint a Picture: target group analysis & research for businesses

Who is my target group?

How can I activate my target group best?

How is their lifestyle?

What are their values and attitudes?

What is their purchasing behavior in the category?

What preferences do they have?

Where are barriers?

Which levers can be pulled?

Our powerful USP The single source approach

Paint a Picture gives valuable insights through the unique combination of diverse data from one single source, the GfK Consumer Panel. We measure factual purchase behavior and combine it with queried attitudinal statements.

A sharp picture of your target group

We benefit from 360º information from our panellists on structural circumstances, usage & attitudes, values and their factual measured purchase behavior in and across the category. We integrate all relevant dimensions.

Precise recommendations

We filter the distinctiveness of your target group and draw the relevant conclusions on how to successfully activate it.

Effective Targeting

Thanks to specific insights on communication, portfolio and sales strategy you will be able to activate your key customers effectively.

Characteristics of your target group

We start with a summary of the characteristics of your target group
Media usage profile

We then combine this data with advanced media usage profiling
Detailed Information

Next, we enhance it with our detailed insights such as price and brand consciousness
Recommendations for marketing

The outcome is a detailed set of recommendations for your product development and marketing decisions

Related Products

Related Insights

White papers

Webinars and videos

- GfK Consumer Insights Engine
  
  A comprehensive source of consumer and market trends providing a complete view of purchasing behavior in the consumer tech and durables category in 13 countries.
  Read more
- GfK Consumer Life
  
  A robust and stable international consumer segmentation study based on values, lifestyle, buying behavior and affinity for tech. Can be customized by market and product. im
  Read more
- GfK Consumer Journey
  
  Understand all the trigger points at every stage of the consumer purchase journey. Analyze channel choice and behavior. Evaluate touchpoint exposure and efficiency.
  Read more
- 13.01.2022
  
  Blog
  
  How FMCG brands can capitalize on soaring eco-consumer spending power
  
  How much is the green goods market worth? What are the four barriers to sustainable shopping & how do consumers act sustainably? Learn more at GfK now!
  
  Read more
- 10.01.2022
  
  News
  
  Map of the Month: GfK Purchasing Power, Germany 2022
  
  GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2022.
  
  Read more
- 28.12.2021
  
  Blog
  
  Inside the Minds of the Cross Realities (XR) Consumer
  
  Here’s a look at what the typical XR consumer looks like and how brands can tap into the tech market opportunity in addition to AR and VR technologies.
  
  Read more
- 25.08.2021
  
  White papers
  
  Pricing and promotion in 2021: Six steps to success in Q4
  
  Understand how the pandemic has disrupted markets and consumer behavior to perfect your pricing and promotions strategy this peak season.
  
  Read more
- 23.06.2021
  
  White papers
  
  Against all odds: Successful sales planning for Black Friday
  
  Winning in this year’s peak weeks is more important than ever. Load the odds in your favor with this topline guide to effective sales planning and portfolio management.
  
  Read more
- 17.02.2021
  
  White papers
  
  The Pandemic Boost for E-Commerce in FMCG in Europe – Will it last?
  
  Explore the key developments of E-Commerce in FMCG and how this affects retailers.
  
  Read more
- 26.11.2021
  
  Videos
  
  Behavior Change Video Series
  
  GfK in interview with industry experts on their opinion on changing consumer behavior.
  
  Read more
- 23.11.2021
  
  Webinars
  
  Talking Tech: The full 2021 Black Friday download
  
  Join our webinar on 14 December for global and local level expert analysis of sales performance in key markets, channels and categories
  
  Read more
- 01.10.2021
  
  Webinars
  
  Who Cares, Who Does 21 - Sustainable behavior is becoming mainstream
  
  Discover insights on changes in FMCG shopping behavior from our latest Who Cares, Who Does study. Watch on demand and download content
  
  Read more

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GfK Paint a Picture

Paint a Picture gives you a 360° view of your customers

Our powerful USP The single source approach

A sharp picture of your target group

Precise recommendations

Effective Targeting

Paint a Picture Dimensions

Core Output

GfK Consumer Insights Engine

GfK Consumer Life

GfK Consumer Journey

How FMCG brands can capitalize on soaring eco-consumer spending power

Map of the Month: GfK Purchasing Power, Germany 2022

Inside the Minds of the Cross Realities (XR) Consumer

Pricing and promotion in 2021: Six steps to success in Q4

Against all odds: Successful sales planning for Black Friday

The Pandemic Boost for E-Commerce in FMCG in Europe – Will it last?

Behavior Change Video Series

Talking Tech: The full 2021 Black Friday download

Who Cares, Who Does 21 - Sustainable behavior is becoming mainstream