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By bringing together all relevant dimensions we provide an integrated, 360º view of your target group
Fast-moving consumer goods (FMCG) markets are underlying permanent changes, following new trends and customer needs. COVID has not only meant that these changes are constant, but has also accelerated the process massively.
In this constantly changing world, brands must continuously adapt to new needs and new target groups.
For a successful communication, assortment and sales strategy, the characteristics of your target group, as well as their particularities and needs must be fully understood:
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We benefit from 360º information from our panellists on structural circumstances, usage & attitudes, values and their factual measured purchase behavior in and across the category. We integrate all relevant dimensions.
GfK Consumer Panels report FMCG purchase behavior in 17 countries based on the daily scan of purchases from 118,000 households. For our Paint a Picture approach we connect the measured factual purchase behavior of your target group with attitudinal facts and deliver a clear picture of your target group (e.g. heavy buyers or other focus segments)
By bringing together all relevant dimensions we provide an integrated, 360º view of your target group.