Fast-moving consumer goods (FMCG) markets are underlying permanent changes, following new trends and customer needs. COVID has not only meant that these changes are constant, but has also accelerated the process massively.
In this constantly changing world, brands must continuously adapt to new needs and new target groups.
For a successful communication, assortment and sales strategy, the characteristics of your target group, as well as their particularities and needs must be fully understood:
Who is my target group?
How is their lifestyle?
What is their purchasing behavior in the category?
Where are barriers?
Paint a Picture gives you a 360° view of your customers
Our powerful USP The single source approach
A sharp picture of your target group
Precise recommendations
Effective Targeting
GfK Consumer Panels report FMCG purchase behavior in 17 countries based on the daily scan of purchases from 118,000 households. For our Paint a Picture approach we connect the measured factual purchase behavior of your target group with attitudinal facts and deliver a clear picture of your target group (e.g. heavy buyers or other focus segments)
By bringing together all relevant dimensions we provide an integrated, 360º view of your target group.
Paint a Picture Dimensions
Core Output.
Paint a Picture gives valuable insights through the unique combination of diverse data from one single source, the GfK Consumer Panel.
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Characteristics of your target group -
Media usage profile -
Detailed Information -
Recommendations for marketing