logo
search
EN

GfK Touchpoint Planner

How do you focus on the touchpoints in the shopper journey that really pay off?

What it is

The GfK Touchpoint Planner helps you to focus on the right touchpoints to achieve your marketing goals and increase ROI of your marketing investments

How it works

  • In the GfK Touchpoint Planner, we consider all potential touchpoints (paid, owned, earned) along the consumer journey
  • It is possible to focus on both relevant target groups and occasions
  • We use innovative AI-based analytics for implicit analysis of the impact of touchpoints, including synergy effects between touchpoints. We show you the pain points in the consumer journey, and how to improve on them
  • We help you to translate these insights into a touchpoint eco-system with clear recommendations for action

Benefits

With the GfK Touchpoint Planner you know which touchpoints have the highest reach and impact during the consumer journey and are thus able to achieve a higher ROI on your marketing investments. This advanced methodology covers the entire consumer journey before and after purchase, and distinguishes reach vs. impact.

Discover our webinar and presentation

One of the central goals of every marketing and media manager is to reach potential buyers as efficiently as possible with their brand. But this has become much more complex in recent years.

To find out how to focus on the touchpoints in the shopper journey that really pay off, watch the webinar and download the presentation.

Download our webinar recording

Related Products

  • GfK Out-of-Home Panel

    Winning with Out-of-Home: comprehensive insights on structures and dynamics of the OOH market. Tracking of consumers spend on food and beverages tracked via mobile app. All channels. Transparent consumers. New answers.

    Read more
  • GfK Point of Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more
  • GfK Key Account Data

    Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.

    Read more

Related Insights

  • 21.10.2020

    News

    GfK releases updated maps for all European countries

    GfK has released its Europe Map Edition 2020/2021, which includes thousands of changes to Europe’s regions.

  • 19.10.2020

    Articles

    If you know this Black Friday will be like no other, you can take ...

    How changes in shopping habits will affect your biggest sales season of the year.

  • 16.10.2020

    Events

    GTDC Summit 2020

    GfK Distribution & Supply Chain Intelligence Global Manager Tatjana Wismeth, will hold a session titled: “HighTech Markets 2020+: How to Generate ...

Show all insights