GfK National Shoppers Lab

Understand consumers’ buying decisions and what makes them loyal to a brand.

National Shopper Lab (NSL) delivers the missing component in promotion tracking by revealing consumers’ shopping habits. Leveraging over 80 million shoppers, it defines how specific promotions may affect short and long-term brand loyalty.

NSL captures the data from shoppers’ weekly transactions through Shopper ID, UPC, store, date, price and coupon. It reveals the effect of in-store shopper engagement and evaluates 2 years of rolling purchase history nationwide.

Understand more about shopping behavior of your most important shoppers when it comes to their:

Trip Missions
Cross Purchasing
...and more!

Uncover new growth opportunities through a sophisticated behavior analysis:

Marketing Mix - long/short term effects of tactical marketing & advertising efforts
Behaviorally based controlled store test assessment
Early New product Assessment- Trial & Repeat, Source of Volume, Year 1 National Volume Forecast
Shopping Basket Analysis
Trip Mission Analysis
Cross Purchase Analysis
Behavioral Segmentation - Buyer Group Analysis

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Map of the Month: Retail share of private consumption, Europe 2019

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6='{type=string, value=Supplier}', 7='{type=string, value=Supplier}', 8='{type=string, value=supplier}', 9='{type=string, value=供应商}', 10='{type=string, value=supplier}', 11='{type=string, value=Supplier}', 12='{type=string, value=supplier}', 13='{type=string, value=Supplier}', 14='{type=string, value=supplier}', 15='{type=string, value=Proveedores}', 16='{type=string, value=proveedores}', 17='{type=string, value=Supplier}', 18='{type=string, value=supplier}', 19='{type=string, value=Fornitori}', 20='{type=string, value=fornitori}', 21='{type=string, value=Supplier}', 22='{type=string, value=supplier}', 23='{type=string, value=Поставщикам}', 24='{type=string, value=supplier}', 25='{type=string, value=공급업체}', 26='{type=string, value=supplier}', 27='{type=string, value=サプライヤー}', 28='{type=string, value=supplier}', 29='{type=string, value=supplier}'}, {id=29281039699, createdAt=1589292157174, 1='{type=string, value=Blog}', 2='{type=option, value={id=2, name='Quick-Links', order=1}}', 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14='{type=string, value=contact}', 15='{type=string, value=Contacto}', 16='{type=string, value=contacto}', 17='{type=string, value=Contact}', 18='{type=string, value=contact}', 19='{type=string, value=Contatti}', 20='{type=string, value=contatti}', 21='{type=string, value=Kontakt}', 22='{type=string, value=kontakt}', 23='{type=string, value=Контактные данные}', 24='{type=string, value=contact}', 25='{type=string, value=연락처}', 26='{type=string, value=contact}', 27='{type=string, value=お問合せ}', 28='{type=string, value=contact}', 29='{type=string, value=contact}'}], [About-GfK, Quick-Links, Legal]

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GfK National Shoppers Lab

Understand consumers’ buying decisions and what makes them loyal to a brand.

Understand more about shopping behavior of your most important shoppers when it comes to their:

Uncover new growth opportunities through a sophisticated behavior analysis:

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GfK Exposure Effects

GfK Experience Effects

GfK Marketing Mix Modeling and Media Mix Optimizer

GfK Ad Fit Optimizer

Related Insights

Geomarketing use case: Martlets

Map of the Month: FMCG share of brick-and-mortar retail turnover, ...

Map of the Month: Retail share of private consumption, Europe 2019

Marketing

Sales

Pricing

Product

Category Management

Supply Chain

Business Intelligence

Technology and Durables

Retail

Media and Entertainment

Consumer Goods

Automotive

Financial Services

Market and Retail Intelligence

Brand Insights

Marketing and Sales Effectiveness

Consumer and Shopper Intelligence

Media Measurement