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GfK Attribution+

Enhance shopper profiles with behavior-based insights

What it is

Attribution+ allows retailers to complete and enrich loyalty card data with info from GfK Consumer Panels. Without the need to match data of individuals, the platform can add missing household information such as age, size, and spend at competitors calculated on the basis of the robust sample from GfK Consumer Panels. 

How it works

The system relies on two fundamental elements:

  • GfK Consumer Panel data – consist of robust shopping histories from thousands of households in different countries over several years.
  • SO1 Engine – a cutting-edge artificial intelligence (AI) that can learn on basket data and analyze the market at scale.

The tool is using deep machine learning and different trained models to process GfK Consumer Panel data in order to accurately predict values on socio-demographic and behavioral attributes.

Benefits

The collaboration of GfK and SO1 enables our clients to combine GfK data and SO1 AI as integrated solutions: real campaigns, more insights, closing gaps, correcting faulty data, introducing competitive intelligence.

Try Attribution+ for yourself. Get two attributes—age and household size—free for six months.

Get your free trial

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