The GfK Travel 360 program provides a total view of the entire UK outbound and domestic market. Make better product and communication decisions by understanding consumer behavior, the decision-making process, and traveller considerations and concerns. Find out what future travel intentions are.
Spanning the dynamic packaged sectors including budget airlines, ferry and channel tunnel, as well as non-packaged trips, GfK Travel 360 enriches our weekly Point of Sales (POS) data providing you with greater market coverage and depth. Tackle your key challenges in the rapidly moving market by:
Our quarterly survey is calibrated to GfK’s Point of Sale data to provide granular insights into topics including destination, booking group size, number of nights and booking channel. You can also add your own questions to address specific business issues such as destination choice drivers and satisfaction levels, and holiday types.
07.01.2021
News
GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2021.
03.12.2020
Articles
Data insights from this year’s Black Friday show that promotions started earlier and lasted longer than in previous years, and premium products were ...
02.12.2020
News
GfK’s Map of the Month for December illustrates the 2020 regional distribution of purchasing power for toys and hobbies via online and ...