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Define the position of retailers in the market to assess potential threats and outpace competitors
In today’s times the Fast-Moving Consumer Goods (FMCG) market is dynamically evolving. Some retailers grow organically, others focus on optimizing the range to best meet customer needs. In developed markets, the fight for every shopper continues and it's not just the market that is changing. Customers are changing and their shopping habits are too.
Needs are constantly evolving, both in terms of breadth, assortment quality and the shopping experience. 2020 brought a new dimension to decision-making about the place of purchase with many customers broke down barriers and tried out new distribution channels. Understanding how shoppers rate their store’s performance on these evolving needs is the path to increased loyalty.
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Below is an example of our report and how our customers perceive grocery retailers in terms of different RPR Score and Meta-Factors. We then look at the various levers and how this affects customers' loyalty toward the retailer.
From the results, we derive which factors are viewed critically in a competitive comparison and what retailers need to work on to be successful in the future.