The GfK Travel 360 program provides a total view of the entire UK outbound and domestic market. Make better product and communication decisions by understanding consumer behavior, the decision-making process, and traveller considerations and concerns. Find out what future travel intentions are.
Spanning the dynamic packaged sectors including budget airlines, ferry and channel tunnel, as well as non-packaged trips, GfK Travel 360 enriches our weekly Point of Sales (POS) data providing you with greater market coverage and depth. Tackle your key challenges in the rapidly moving market by:
Our quarterly survey is calibrated to GfK’s Point of Sale data to provide granular insights into topics including destination, booking group size, number of nights and booking channel. You can also add your own questions to address specific business issues such as destination choice drivers and satisfaction levels, and holiday types.
22.04.2021
News
GfK’s Map of the Month for April shows the regional distribution of purchasing power in Germany, Austria and Switzerland in 2021.
19.04.2021
Reports
Where to address your target audience online? Identify media preferences of your key target groups to optimize strategic media planning with Digital ...
01.04.2021
News
GfK's new digital maps for Germany, Austria, and Switzerland are now available. The new 2021 maps contain several hundred changes.