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GfK Travel 360

Map personal travel bookings

Understanding the UK outbound and domestic travel market

The GfK Travel 360 program provides a total view of the entire UK outbound and domestic market. Make better product and communication decisions by understanding consumer behavior, the decision-making process, and traveller considerations and concerns. Find out what future travel intentions are.

Spanning the dynamic packaged sectors including budget airlines, ferry and channel tunnel, as well as non-packaged trips, GfK Travel 360 enriches our weekly Point of Sales (POS) data providing you with greater market coverage and depth. Tackle your key challenges in the rapidly moving market by:

  • Improving conversion with a detailed understanding of the decision-making processes
  • Perfecting your targeting with accurate traveller profiles
  • Accessing market sizes to compare your performance to the competition
  • Crafting communications that will hit the spot every time, and ensure campaigns deliver ROI
  • Spotting emerging market trends and consumer behavior to develop better products

Our quarterly survey is calibrated to GfK’s Point of Sale data to provide granular insights into topics including destination, booking group size, number of nights and booking channel. You can also add your own questions to address specific business issues such as destination choice drivers and satisfaction levels, and holiday types.

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GfK Travel360