logo EN

GfK Spex Retail

We build accurate and comprehensive product data catalogs, using our global retail panels. These catalogs are ideal for retailers, online shops and portals, wholesalers and many more businesses

What it is

Our standardized product data is ideal for integration into your local database applications. ​Using data captured from our representative retail panels from around the world, we give you a complete overview of all products sold from popular assortments:

  • information technology (IT)
  • consumer electronics
  • household appliances
  • office machines and supplies
  • photography and imaging products
  • telecommunications
  • do-it-yourself (DIY)
  • gardening
  • …and many more categories

Covering all active products in the marketplace, including new releases, our service gives you all the data you need in one easy-to-access source. We also provide tools that help you understand the full landscape for the markets you are selling in.

How it works

We create each product datasheet with detailed and standardized technical specifications for accurate product representation. We also update the catalogue daily, so you'll never miss out on the latest product releases.

Benefits

In addition to this, we use EAN codes and Manufacturer Part Numbers to identify products, which allows easy integration into your internal systems. You also have the option of pulling the product information directly from our database by using web services.

Related Products

  • GfK Point of Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more
  • GfK Why2Buy

    Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.

    Read more
  • GfK Demand Forecasting

    Accurate and timely sales forecasts to understand current and future demand for technology devices. Based on GfK’s Point of Sales data and global and local experts

    Read more

Related Insights

  • 29.06.2020

    News

    Map of the Month: Retail share of private consumption, Europe 2019

    GfK’s Map of the Month for June illustrates the brick-and-mortar retail turnover share of private consumption in Europe in 2019.

  • 29.06.2020

    Reports

    GfK Coronavirus Recovery Atlas: forward mapping for the new market ...

    Our latest in-depth, far-reaching report of market insights, commentary and forward projection for the global TCG market. It is richly illustrated ...

  • 01.07.2020

    Webinars

    GfK Expert Panel - The post-lockdown economy

    Sign up for this on-demand-webinar to get an exclusive insight on how purchasing patterns and retail strategies have changed.

View all Insights