Strengthen your financial decision-making with the world's most comprehensive point-of-sale data.
Drive performance with real-time consumer demand insights
As tech companies innovate faster and markets change quickly, access to the largest consumer electronics and durables point-of-sale global dataset means you can make smarter and more timely investment decisions.
GfK Boutique measures consumer end demand trends, offering fundamental and granular insights into industries and companies from consumer technology and home appliances to smaller retail segments. We use our proprietary data to offer timely, unique and incremental demand analysis that is a true reflection of final end demand.
100,000+
retailer, reseller and distributor partnerships (online and offline)
180 million+
SKUs tracked - capturing online and offline product sales
60+
countries covered - offering a global view
GfK Boutique Research captures proprietary sales data in over 300 product categories, including:
Smartphones and Wireless Components
Coverage includes:
ams AG, Apple, Broadcom, Cirrus Logic, EgisTec, FocalTech, HMD Nokia, Honor, Huawei, Hynix, LG, MediaTek, Micron, Motorola, Murata, Omnivision, OnePlus, Oppo, Qorvo, Qualcomm, Realme, Samsung, Skyworks, Sony, Synaptics, Transsion, Vivo, Xiaomi
PCs, Printers and IT Peripherals
Coverage includes:
Acer, AMD, Apple, ARM, Asus, Brother, Canon, Compal, Corsair, Dell, Edifier, Epson, GN NORD, Google, HPQ, Huawei, Intel, Inventec, Kye, Kyocera, Lenovo, Lexmark, LG, Logitech, Marvell, Micron, Microsoft, MSI, Nintendo, NVIDIA, Oki, Panasonic, Philips, Plantronics, Quanta, Razer, Samsung, Seagate, Sennheiser, Sharp, Silicon Motion, SK Hynix, Sonos, Sony, Toshiba, Turtle Beach, Western Digital,Wistron, Xiaomi, Yamaha
TVs, Monitors & Supply Chain
Coverage includes:
ACG, AU Optronics, BOE, Changhong, Corning Glass, Fujifilm, Haier, Hisense, Innolux, Konka, LG Display, LG Electronics, Merck KGaA, Nippon Electric Glass, Novatek, Panasonic, Samung Electronics, Sharp, Skyworth, Sony, Sumitomo Chemical, TCL Electronics, Toshiba, Xiaomi
Gaming Software & Hardware
Coverage includes:
Activision, Bandai Namco, Electronic Arts, Konami, Microsoft, Nintendo, Sega, Sony, Take-Two, Ubisoft
Tires
Coverage includes:
Bridgestone, Continental, Dunlop, Goodyear, Hankook, Hercules, Ironman, Linglong Tire, Michelin, Nokian, Pirelli, Sumitomo Rubber
Software, Networking & Storage
Coverage includes:
Adobe, Asus, Autodesk, Check Point Software, Cisco, Citrix, Commscope, Commvault, Dell, Extreme, Fortinet, HP Enterprise, IBM, Juniper Networks, McAfee, Microsoft, NetApp, Netgear, Nutanix, Oracle, Pure Storage, Samsung, Seagate, SolarWinds, Ubiquiti, Western Digital
Home Appliances
Coverage includes:
Arçelik, Aux, Bosch-Siemens, Daikin, Delonghi, Electrolux, Gree, Groupe SEB, Haier, Hisense, iRobot, Joyoung, LG, Midea, P&G, Panasonic, Philips, Robam, Samsung, Vatti, Vestel, Whirlpool, Xiaomi
Music Streaming
Coverage includes:
Sony, Spotify, Universal Music Group, Warner Music Group
GfK Boutique: An expert on investment insights in the consumer technology and durables market
Expert-led Insights
GfK Boutique provides exclusive, reliable, and actionable market trend data through the world’s largest point-of-sale (PoS) database for consumer electronics and consumer durables.
Actionable Data
We aggregate, synthesize, and analyze this buying behavior data into actionable insights, clearly presented in our periodic reports.
Cohesive Analysis
We provide the connection between company KPIs and our proprietary global data set.
Global Point-of-Sale (PoS) Data
Our data is collected in more than 60 countries around the world, to provide you with a global perspective on where the markets are headed in this quarter and beyond.
Get answers to your specific market questions, such as...
-
Are flagship or legacy handheld models in higher demand this quarter vs. the previous one?We break the answers down to the granular SKU level.
-
How did holiday promotions impact home appliance average selling price (ASP) vs. their impact last year?We provide data on several levels, including the country, brand and model.
-
Is the average size of glass panels for TVs expected to grow or decline?GfK Boutique's proprietary data and timely analyst insights and predictions can answer all of these questions and more, providing you with both the "forest" and the "trees".
Insights in action
Get a preview of GfK Boutique's comprehensive data insights and expertise during BattleFin's Discovery Day.
-
We add our own research and forecasting on top of our proprietary point-of-sale (PoS) data, enabling unmatched predictability to key reported company metrics; GfK is the largest provider in the world of proprietary consumer electronics and consumer durables Point-of-Sales data, across 300 product categories.Stefan Ferrari-PeinlGlobal Client Solutions Lead, GfK Boutique
-
We capture "everything on the box" – for example, not just the PC model itself but the GPU, CPU, memory and peripheral equipment that comes with it.Andy RomeuResearch Director, GfK Boutique
-
The proprietary Point-of-Sales data panels were built to measure consumer end demand for manufacturers. In fact, 2/3 of the companies on our coverage list and over 75 premier hedge fund clients trust GfK's data as critical, objective, and quantifiable input to run their businesses more effectively.Adam KurtzerSales Director, GfK Boutique
-
We offer an unparalleled capture rate of 60%-80% of what companies report – with a 7-day lag, not only do we have all three months of a quarter, but data points into the guide quarter before Earning Reports come out.Cedric MertesCommercial Director, GfK Boutique
CLIENT PORTAL
Access the latest on-demand investment insights, trend data and analysis
Are you a current GfK Boutique client? Visit our online portal for easy access to our latest releases across all markets.