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GfK Consumer Journey

Decode the purchase decision-making process

Maximize your opportunities to drive sales at every touchpoint and channel

The pressure is on to drive sales at every opportunity. However, with so many channels and touchpoints, it’s challenging to keep track of your customers’ purchasing behavior and decision-making. GfK’s Consumer Journey platform uses advanced analytics to help you understand and maximize all the trigger points in the purchase journey. We’ll provide the tools you need to ensure your brand becomes the preferred choice in your market by helping you:

  • Understand and profile your customers
  • Stimulate demand with tailored communications
  • Optimize visibility in the marketing channel mix
  • Provide the most superior product experience

Empower marketing, sales, product and category management

GfK’s Consumer Journey helps you identify customers’ activities at each stage of the decision-making process. By knowing your audience, what they are doing and when, you can make your marketing more effective. By customizing messaging and content to in-market shoppers, you’ll have the chance to convert and convince them to buy your product and generate higher ROI.

Actionable insights at all stages of the decision-making process

  • Trigger: What purchase motivations and needs drive sales?
  • Research: What channels and touchpoints are used? Which should I focus on?
  • Purchase: What information drives purchase decisions? What details do I need to provide?
  • Post-purchase: How do consumers experience my product? What follow-up actions are a priority?

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Related Insights

  • 07.01.2021

    GfK Consumer Journey News

    Map of the Month: GfK Purchasing Power, Germany 2021

    GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2021.

  • 03.12.2020

    GfK Consumer Journey Articles

    If you know what sold on Black Friday, you can plan for the holiday ...

    Data insights from this year’s Black Friday show that promotions started earlier and lasted longer than in previous years, and premium products were ...

  • 02.12.2020

    GfK Consumer Journey News

    Map of the Month: Online & brick-and-mortar purchasing power for toys ...

    GfK’s Map of the Month for December illustrates the 2020 regional distribution of purchasing power for toys and hobbies via online and ...

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