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GfK Experience Effects

Measuring the efficiency of consumers' experience points

What it is

A tracking program that provides insights into how interactions affect brand perceptions and drive spending.

How it works

We identify which activities have the strongest reach and emotional imprint, and which ones are underperforming. We determine the optimal paid and owned mix to maximize the impact of your investments. We provide deeper insights about specific campaigns and activities, using active and passive measurement.

Benefits

A dashboard for a holistic, clear view of your touchpoints and campaign performance identifying activities that drive higher ROI across the paid and owned mix. Optimizes the creative elements/ad executions for your campaigns and delivers a simulator to enhance investment allocation.

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Related Insights

  • 07.01.2021

    GfK Experience Effects News

    Map of the Month: GfK Purchasing Power, Germany 2021

    GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2021.

  • 03.12.2020

    GfK Experience Effects Articles

    If you know what sold on Black Friday, you can plan for the holiday ...

    Data insights from this year’s Black Friday show that promotions started earlier and lasted longer than in previous years, and premium products were ...

  • 02.12.2020

    GfK Experience Effects News

    Map of the Month: Online & brick-and-mortar purchasing power for toys ...

    GfK’s Map of the Month for December illustrates the 2020 regional distribution of purchasing power for toys and hobbies via online and ...

Show all insights