You are on the global GfK website. Visit our local website for more offerings and information in your country.
Taking a new and different approach to product testing by integrating behavioral data
To keep ahead of the Fast-Moving Consumer Goods (FMCG) markets manufacturers and retailers have to keep up with modernizations and to remain an attractive brand for their customers whilst taking their wishes into consideration. One should also try to make the launch of new products and relaunches key events in the FMCG calendar.
But how relevant are their brands, launches and relaunches for the different consumers? GfK´s Product Edge approach offers answers to all this questions.
Product Edge is a Why2Buy solution that takes a new and different approach to product testing by integrating behavioral data. It makes the most of the wealth of knowledge that already exists in our consumer purchase panels which we combined with a questionnaire, to understand how real Consumers rate their product experience with unprompted purchase.
We link purchase behavior with a wealth of pre-existing knowledge on your buyers and quantify their experience.
The Consumer Panel allows you to know who your customers are, what they buy and how much they buy, without having to ask them.
We quantify the value of higher product quality post-purchase and tell you which attributes drive more or less value in the product experience and segment your buyer groups by loyalty or demographics.
Compare genuine consumer satisfaction of your brand buyers vs competitors.
The solution allows you to get in touch with consumers online, saving time, costs and resources of regular field work.
Products sent to consumer can bias the results and having a product experience that is unprompted gives the most objective read on quality. It can also open up lots of new insights about your product, because the customer has chosen to buy and we know their shopping history.
The Product Edge approach can be done online in 50+ countries meaning that current disruptions like COVID do not impact field work. Availability across our Europanel network, and the option to run through other partner panels.
We use Consumer Purchase Panels to measure superiority in a non-intrusive way whilst leveraging all the data already collected. With a Why2Buy questionnaire in the consumer panel we ask people who bought the product or bought competitor products about their ratings and combine them with their purchase behavior.
using what we know about our panellists to survey your real brand buyers, defined by market and brand engagement with the ability to focus on key demographics.
by surveying product experience from an organic sample of genuine, unbiased brand panelists to create an objective viewpoint of your buyers.
the behaviour of your buyers’ post-evaluation to understand the impact of product experience on genuine buyer behavior to give clear recommendations.
How consumers rate your product vs. the competitors', as well as looking at ratings for each individual attribute.