To keep ahead of the Fast-Moving Consumer Goods (FMCG) markets manufacturers and retailers have to keep up with modernizations and to remain an attractive brand for their customers whilst taking their wishes into consideration. One should also try to make the launch of new products and relaunches key events in the FMCG calendar.
But how relevant are their brands, launches and relaunches for the different consumers? CPS GfK´s Product Edge approach offers answers to all this questions.
A better understanding of your audience
What is driving product quality?
What are your brands’ core strengths against competitor brands and where are the gaps?
How do consumers rate your brands against your competitors?
How do your brands rate with loyal buyers vs repertoire buyers?
Product Edge is a Why2Buy solution that takes a new and different approach to product testing by integrating behavioral data. It makes the most of the wealth of knowledge that already exists in our consumer purchase panels which we combined with a questionnaire, to understand how real Consumers rate their product experience with unprompted purchase.
What makes Product Edge unique?
We link purchase behavior with a wealth of pre-existing knowledge on your buyers and quantify their experience.
The Consumer Panel allows you to know who your customers are, what they buy and how much they buy, without having to ask them.
We quantify the value of higher product quality post-purchase and tell you which attributes drive more or less value in the product experience and segment your buyer groups by loyalty or demographics.
Compare genuine consumer satisfaction of your brand buyers vs competitors.
Agility
The solution allows you to get in touch with consumers online, saving time, costs and resources of regular field work.
Unprompted Purchase (not claimed): Objectivity & New Insights
Products sent to consumer can bias the results and having a product experience that is unprompted gives the most objective read on quality. It can also open up lots of new insights about your product, because the customer has chosen to buy and we know their shopping history.
Scalability
The Product Edge approach can be done online in 50+ countries meaning that current disruptions like COVID do not impact field work. Availability across our Europanel network, and the option to run through other partner panels.