GfK Touchpoint Planner

How do you focus on the touchpoints in the shopper journey that really pay off?

What it is

The GfK Touchpoint Planner helps you to focus on the right touchpoints to achieve your marketing goals and increase ROI of your marketing investments

How it works

In the GfK Touchpoint Planner, we consider all potential touchpoints (paid, owned, earned) along the consumer journey
It is possible to focus on both relevant target groups and occasions
We use innovative AI-based analytics for implicit analysis of the impact of touchpoints, including synergy effects between touchpoints. We show you the pain points in the consumer journey, and how to improve on them
We help you to translate these insights into a touchpoint eco-system with clear recommendations for action

Benefits

With the GfK Touchpoint Planner you know which touchpoints have the highest reach and impact during the consumer journey and are thus able to achieve a higher ROI on your marketing investments. This advanced methodology covers the entire consumer journey before and after purchase, and distinguishes reach vs. impact.

Discover our webinar and presentation

One of the central goals of every marketing and media manager is to reach potential buyers as efficiently as possible with their brand. But this has become much more complex in recent years.

To find out how to focus on the touchpoints in the shopper journey that really pay off, watch the webinar and download the presentation.

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View all Insights

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14='{type=string, value=contact}', 15='{type=string, value=Contacto}', 16='{type=string, value=contacto}', 17='{type=string, value=Contact}', 18='{type=string, value=contact}', 19='{type=string, value=Contatti}', 20='{type=string, value=contatti}', 21='{type=string, value=Kontakt}', 22='{type=string, value=kontakt}', 23='{type=string, value=Контактные данные}', 24='{type=string, value=contact}', 25='{type=string, value=연락처}', 26='{type=string, value=contact}', 27='{type=string, value=お問合せ}', 28='{type=string, value=contact}', 29='{type=string, value=contact}'}], [About-GfK, Quick-Links, Legal]

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GfK Touchpoint Planner

How do you focus on the touchpoints in the shopper journey that really pay off?

What it is

How it works

Benefits

Discover our webinar and presentation

Related Products

GfK Point of Sales Tracking

GfK Shopper Behavior

GfK Key Account Data

GfK Why2Buy

Related Insights

COVID-19 - Changes in online behavior across LATAM - June

COVID-19 - Changes in online behavior across Europe - June

Geomarketing use case: Martlets

Marketing

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Pricing

Product

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