logo
search
EN

GfK Cross Media Measurement

Understanding consumer behavior across media and devices

Media were once easily defined by their devices: television programs were seen only on TV sets; magazine news and feature articles were seen only in print; radio broadcasts could only be heard on a radio set. The challenge today is understanding media consumption in a fragmented landscape. GfK’s digital-first Cross Media Measurement platformprovides the foundation for true cross-media measurement.

The GfK Cross Media Measurement platform captures and quantifies cross-media consumer behavior, across all devices, helping you to:

  • Successfully implement advertising and media-buying strategies
  • Understand cross-media behavior and evaluate revenues
  • Integrate this data with other sources and systems

With over 50 years’ experience in media measurement, we are the trusted experts delivering media currencies worldwide. Our unique single-source cross-media panels cover PCs, tablets and mobile, and we enrich our audience measurement platform with a variety of data sets to fully understand consumers and their media behavior. We integrate this with existing panels and further enhance with additional GfK datasets and third-party data. We can then extract further value using data science techniques such as hybrid algorithms, data fusion and audience ascription modeling.

Related Products

  • GfK Audience Ascription Modelling

    GfK’s Audience Ascription Modelling combines our panel-based audience measurement with site census data to provide viewing figures for the multitude of smaller digital entertainment channels.

    Read more
  • GfK Content Appreciation Solution

    Evaluate content across all channels. Metrics are delivered 48 hours post-broadcast by audience group for viewer motivation, promo performance and impact of key figures.

    Read more
  • GfK Integrated Solutions

    Build campaigns that reach your consumers and drive results. Insights to plan, execute, and measure successful marketing campaigns.

    Read more

Related Insights

  • 23.11.2020

    Reports

    Peak Season Report 2020

    Consumers’ shopping behavior has changed. Have you adjusted accordingly? Know how to win this Black Friday and beyond in our report.

  • 06.11.2020

    White papers

    Media, advertising and the global pandemic

    Learn how the global pandemic has impacted media and advertising with insights from our roundtable of experts.

  • 03.11.2020

    News

    Map of the Month: GfK Corona Impact Europe 2020

    GfK's Map of the Month for November shows the distribution of the Corona Impact in Europe in 2020.

Show all insights