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GfK Spex Retail

We build accurate and comprehensive product data catalogs, using our global retail panels. These catalogs are ideal for retailers, online shops and portals, wholesalers and many more businesses

What it is

Our standardized product data is ideal for integration into your local database applications. ​Using data captured from our representative retail panels from around the world, we give you a complete overview of all products sold from popular assortments:

  • information technology (IT)
  • consumer electronics
  • household appliances
  • office machines and supplies
  • photography and imaging products
  • telecommunications
  • do-it-yourself (DIY)
  • gardening
  • …and many more categories

Covering all active products in the marketplace, including new releases, our service gives you all the data you need in one easy-to-access source. We also provide tools that help you understand the full landscape for the markets you are selling in.

How it works

We create each product datasheet with detailed and standardized technical specifications for accurate product representation. We also update the catalogue daily, so you'll never miss out on the latest product releases.

Benefits

In addition to this, we use EAN codes and Manufacturer Part Numbers to identify products, which allows easy integration into your internal systems. You also have the option of pulling the product information directly from our database by using web services.

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Related Insights

  • 07.01.2021

    GfK Spex Retail News

    Map of the Month: GfK Purchasing Power, Germany 2021

    GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2021.

  • 03.12.2020

    GfK Spex Retail Articles

    If you know what sold on Black Friday, you can plan for the holiday ...

    Data insights from this year’s Black Friday show that promotions started earlier and lasted longer than in previous years, and premium products were ...

  • 02.12.2020

    GfK Spex Retail News

    Map of the Month: Online & brick-and-mortar purchasing power for toys ...

    GfK’s Map of the Month for December illustrates the 2020 regional distribution of purchasing power for toys and hobbies via online and ...

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