Out-of-Home (OOH) consumption accounts for a large share of spend on food. The potential for this sector is huge, as almost everybody could be a shopper. So, FMCG manufacturers and retailers, Hotels, Restaurants and Caterers, need precise OOH data to steer and grow their businesses.
By monitoring food and beverage consumption outside the home, GfK’s new OOH panel provides a full understanding of the market’s structure and dynamics. Utilizing innovative technology, our OOH Panel provides comprehensive market coverage, including all relevant categories and channels. Smart reporting via a mobile app delivers a detailed picture of consumer behavior. From grabbing a quick coffee-to-go or dining out in restaurants, by tracking consumers’ eating out consumption patterns, we help you answer your key business questions such as: