logo
search
EN
logo
search

GfK Marketing Mix Evaluator

Assess campaign sales success

Quantify the impact of cross-media campaign elements on sales

The GfK Marketing Mix Evaluator provides a deep understanding of the sales impact of marketing campaigns. We deliver the key metrics that advertisers and inventory owners need to assess the success of their campaigns.

The analysis reveals the short-term sales impact generated by single campaign elements, the effect of combining media on returns, and breaks out that impact by different target groups. You’ll be able to drill down into the detail of the individual elements of your campaigns to fully analyze the success and impact of your campaign:

Audience

  • Did the campaign reach my target audience?
  • Which channels were most effective at reaching my target audience?

Channel effectiveness

  • Which channels drove my campaign?
  • Which individual elements of the campaign generated the most turnover?
  • Which media channel was the most cost-effective?

Sales impact

  • Did the campaign trigger offline purchases?
  • Did the campaign generate incremental turnover? How much?
  • How high was the Return on Investment?

Brand impact

  • Did the integrated media campaign sell the brand effectively?
  • Which medium was most effective at reaching the brand’s target audience?

Campaign impact

  • What are the short and mid-term effects of the campaign?

Optimize digital touchpoints, adjust digital media strategy and evaluate advertising effectiveness

GfK’s Campaign Performance Analysis is based on data from the GfK’s Crossmedia Link, which provides single-source cross-device digital measurement. We measure media exposure and link it to product purchases in sectors including FMCG, Travel, Entertainment, Retail and Automotive. Harmonized with ad server reporting, we provide comparable KPIs for all media channels such as Net Reach, OTS, GRP, CostperGRP etc. 

 

Related Products

  • GfK Experience Effects

    A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.

    Read more
  • GfK Marketing Mix Modeling and Media Mix Optimizer

    Run the right campaigns on the most efficient channels. Simulate different media strategies and get recommendations of how to allocate your media budget to achieve you target sales and maximize

    Read more
  • GfK Ad Fit Optimizer

    Pre-test video and digital banner ads to optimize campaigns. Compare TV, online display including video, display banners and rich media adverts. Measure ad hook and hold.

    Read more

Related Insights

  • 07.01.2021

    GfK Marketing Mix Evaluator News

    Map of the Month: GfK Purchasing Power, Germany 2021

    GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2021.

    Read more GfK Marketing Mix Evaluator

  • 03.12.2020

    GfK Marketing Mix Evaluator Articles

    If you know what sold on Black Friday, you can plan for the holiday ...

    Data insights from this year’s Black Friday show that promotions started earlier and lasted longer than in previous years, and premium products were ...

    Read more GfK Marketing Mix Evaluator

  • 02.12.2020

    GfK Marketing Mix Evaluator News

    Map of the Month: Online & brick-and-mortar purchasing power for toys ...

    GfK’s Map of the Month for December illustrates the 2020 regional distribution of purchasing power for toys and hobbies via online and ...

    Read more GfK Marketing Mix Evaluator
Show all insights