logo
search
EN

GfK Out-of-Home Panel

Winning with Out-of-Home

 

GfK launches Out-of-Home Panel: All channels. Transparent consumers. New answers.

 

Out-of-Home (OOH) consumption accounts for a large share of spend on food. The potential for this sector is huge, as almost everybody could be a shopper. So, FMCG manufacturers and retailers, Hotels, Restaurants and Caterers, need precise OOH data to steer and grow their businesses.

 

By monitoring food and beverage consumption outside the home, GfK’s new OOH panel provides a full understanding of the market’s structure and dynamics. Utilizing innovative technology, our OOH Panel provides comprehensive market coverage, including all relevant categories and channels. Smart reporting via a mobile app delivers a detailed picture of consumer behavior. From grabbing a quick coffee-to-go or dining out in restaurants, by tracking consumers’ eating out consumption patterns, we help you answer your key business questions such as:

  • Opportunities: What is the OOH market size and structure? Which categories and retailers offer the greatest potential for my business? How much does my OOH business add to my in-home business?
  • Consumption: What are the purchase patterns of my target group and how could I profit from them?
  • Channels: Which channels are most relevant for me? What opportunities should I explore? 
  • Targeting: What is my OOH target group? How can I increase my reach with them? Can I improve my marketing and communication strategies?
  • Occasions: Which occasions do my customers prefer? What are my market shares and profitability within those different occasions? Do I have the right assortment? How could I increase my share?
  • Innovation: What trends and emerging consumer behaviors can I tap into to drive innovation in my business?
Maximize business opportunities with GfK’s Out-of-Home Panel with: 
  • A full read on total out-of-home market consumption patterns
  • Accurate, reliable big picture and granular data for all your analysis
  • By combining OOH Panel with GfK In-Home Panel it is finally possible to get comprehensive insight into total expenditure on food and beverages, whether in or out of the home
Use all possibilities of the highly established GfK Consumer Panels to win with OOH!

Related Products

  • GfK Market Intelligence: Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more
  • GfK Key Account Data

    Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.

    Read more

Related Insights

  • 07.01.2021

    GfK Out-of-home Panel News

    Map of the Month: GfK Purchasing Power, Germany 2021

    GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2021.

  • 03.12.2020

    GfK Out-of-home Panel Articles

    If you know what sold on Black Friday, you can plan for the holiday ...

    Data insights from this year’s Black Friday show that promotions started earlier and lasted longer than in previous years, and premium products were ...

  • 02.12.2020

    GfK Out-of-home Panel News

    Map of the Month: Online & brick-and-mortar purchasing power for toys ...

    GfK’s Map of the Month for December illustrates the 2020 regional distribution of purchasing power for toys and hobbies via online and ...

Show all insights