logo
search
EN
logo
search

GfK Boutique Research

Make strategic and timely investments by turning big data into smart data

In today's high competitive environment, tech companies need to innovate faster, accelerate speeds to market, and shorten product lifecycles. As a result, investors need access to the richest, most up-to-date data on product demand, in order to understand how it will affect the fundamental development and results for the company.

Leveraging its access to the largest global Point-of-Sale (PoS) database in the world, GfK Boutique aggregates, synthesizes, and analyzes this data into actionable insights – turning big data into smart data.  

Our data is comparable across all covered countries and regions. It includes sales and unit values at the SKU level, in addition to average selling price (ASP). GfK Boutique, a global subsidiary of GfK, measures the economic environment for hundreds of brands, spanning from consumer technology and home appliances to smaller consumer segments. We offer timely, unique and incremental demand insights that are a true reflection of Final End Demand

boutique_research1

GfK Boutique data helps your investment firm by providing:

  • A level of granularity that enables unique insights into company performance compared to reported metrics
  • Proprietary PoS data that is sourced directly through data-sharing agreements on a weekly and monthly basis.
  • A database that includes 500,000+ retailers, resellers, distributors, VARs and mobile carriers in 75+ countries – representing around 1 million Point of Sales.
  • An unparalleled capture rate of 60 to 80% of what the companies report to the financial community.
  • Model-level data on consumer purchases that gives visibility into end-demand for both brand and product.
  • Correlations between GfK data and your company's reported data for all forecasted brands - demonstrating a strong level of historical accuracy. 
  • Data marked with ISIN numbers for easy ingestion into investor models and strategies.

boutique_research2

 

Related Products

  • GfK Out-of-Home Panel

    Winning with Out-of-Home: comprehensive insights on structures and dynamics of the OOH market. Tracking of consumers spend on food and beverages tracked via mobile app. All channels. Transparent consumers. New answers.

    Read more
  • GfK Market Intelligence: Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more
  • GfK Key Account Data

    Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.

    Read more

Related Insights

  • 07.01.2021

    GfK Boutique Research News

    Map of the Month: GfK Purchasing Power, Germany 2021

    GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2021.

    Read more GfK Boutique Research

  • 03.12.2020

    GfK Boutique Research Articles

    If you know what sold on Black Friday, you can plan for the holiday ...

    Data insights from this year’s Black Friday show that promotions started earlier and lasted longer than in previous years, and premium products were ...

    Read more GfK Boutique Research

  • 02.12.2020

    GfK Boutique Research News

    Map of the Month: Online & brick-and-mortar purchasing power for toys ...

    GfK’s Map of the Month for December illustrates the 2020 regional distribution of purchasing power for toys and hobbies via online and ...

    Read more GfK Boutique Research
Show all insights