GfK Viewing Measurement Solutions

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GfK Viewing Measurement

Plan advertising campaigns with the maximum audience reach

Use independent, objective measurement to prove the effectiveness of advertising campaigns

Make programing decisions based on second by second audience measurement

Target campaigns with precision using an in-depth analysis of audience composition

Create strategies to win and retain audiences by understanding viewing behavior

Connect these insights to viewing habits across devices and screens for a full 360-degree view of your audience

GfK is the leader in audience measurement

Our proprietary measurement technologies have evolved significantly over the past years. We build further on our reputation for innovative features and reliability. We stick to our rigorous standards to ensure the continuity and accuracy of our data. Today, we provide most accurate information on the consumer’s viewing habits across all relevant screens. Our recent approach includes:

High-quality household panel with GfK People Meters connected to all TV screens
Innovative Router solution to measures access to streaming content across all devices
Digital extensions to include audited census data from online video players
On-device measurement of access to digital content via mobile devices
Out-of-home measurement based on innovative GfK Digital Trends app and GfK MediaWatch
Panel-census identification and sophisticated modelling approaches to integrate with third party data
Overnight or live data reporting
A suite of proprietary analysis tools for data reporting and media planning
Complement with qualitative data with our Content Appreciation Solution

Our viewing measurement is part of our media measurement platform.

Related Products

Related Insights

White papers

Webinars and videos

- GfK Audience Ascription Modelling
  
  GfK’s Audience Ascription Modelling combines our panel-based audience measurement with site census data to provide viewing figures for the multitude of smaller digital entertainment channels.
  Read more
- GfK Content Appreciation Solution
  
  Evaluate content across all channels. Metrics are delivered 48 hours post-broadcast by audience group for viewer motivation, promo performance and impact of key figures.
  Read more
- GfK Viewing Measurement Solutions
  
  Combining innovative technology and high quality panels to deliver best-in-class TV measurement. Capture audience behavior and drive advertising effectiveness.
  Read more
- 13.01.2022
  
  Blog
  
  How FMCG brands can capitalize on soaring eco-consumer spending power
  
  How much is the green goods market worth? What are the four barriers to sustainable shopping & how do consumers act sustainably? Learn more at GfK now!
  
  Read more
- 10.01.2022
  
  News
  
  Map of the Month: GfK Purchasing Power, Germany 2022
  
  GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2022.
  
  Read more
- 28.12.2021
  
  Blog
  
  Inside the Minds of the Cross Realities (XR) Consumer
  
  Here’s a look at what the typical XR consumer looks like and how brands can tap into the tech market opportunity in addition to AR and VR technologies.
  
  Read more
- 25.08.2021
  
  White papers
  
  Pricing and promotion in 2021: Six steps to success in Q4
  
  Understand how the pandemic has disrupted markets and consumer behavior to perfect your pricing and promotions strategy this peak season.
  
  Read more
- 23.06.2021
  
  White papers
  
  Against all odds: Successful sales planning for Black Friday
  
  Winning in this year’s peak weeks is more important than ever. Load the odds in your favor with this topline guide to effective sales planning and portfolio management.
  
  Read more
- 17.02.2021
  
  White papers
  
  The Pandemic Boost for E-Commerce in FMCG in Europe – Will it last?
  
  Explore the key developments of E-Commerce in FMCG and how this affects retailers.
  
  Read more
- 26.11.2021
  
  Videos
  
  Behavior Change Video Series
  
  GfK in interview with industry experts on their opinion on changing consumer behavior.
  
  Read more
- 23.11.2021
  
  Webinars
  
  Talking Tech: The full 2021 Black Friday download
  
  Join our webinar on 14 December for global and local level expert analysis of sales performance in key markets, channels and categories
  
  Read more
- 01.10.2021
  
  Webinars
  
  Who Cares, Who Does 21 - Sustainable behavior is becoming mainstream
  
  Discover insights on changes in FMCG shopping behavior from our latest Who Cares, Who Does study. Watch on demand and download content
  
  Read more

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Our teams

Featured locations

Life@GfK

About GfK

Our heritage

GfK facts and figures

Our executive Leadership Team

Our social charter

Our code of conduct

GfK offices around the world

Best-in-class TV measurement using innovative technology and high quality panels

The insights to measure your target audience

Plan advertising campaigns with the maximum audience reach

Use independent, objective measurement to prove the effectiveness of advertising campaigns

Make programing decisions based on second by second audience measurement

Target campaigns with precision using an in-depth analysis of audience composition

Create strategies to win and retain audiences by understanding viewing behavior

Connect these insights to viewing habits across devices and screens for a full 360-degree view of your audience

GfK is the leader in audience measurement

Loyal panels for more trusted, reliable insights

GfK Audience Ascription Modelling

GfK Content Appreciation Solution

GfK Viewing Measurement Solutions

How FMCG brands can capitalize on soaring eco-consumer spending power

Map of the Month: GfK Purchasing Power, Germany 2022

Inside the Minds of the Cross Realities (XR) Consumer

Pricing and promotion in 2021: Six steps to success in Q4

Against all odds: Successful sales planning for Black Friday

The Pandemic Boost for E-Commerce in FMCG in Europe – Will it last?

Behavior Change Video Series

Talking Tech: The full 2021 Black Friday download

Who Cares, Who Does 21 - Sustainable behavior is becoming mainstream

Search for jobs

Our teams

Featured locations

Life@GfK

About GfK

Our heritage

GfK facts and figures

Our executive Leadership Team

Our social charter

Our code of conduct

GfK offices around the world

Best-in-class TV measurement using innovative technology and high quality panels

The insights to measure your target audience

Plan advertising campaigns with the maximum audience reach

Use independent, objective measurement to prove the effectiveness of advertising campaigns

Make programing decisions based on second by second audience measurement

Target campaigns with precision using an in-depth analysis of audience composition

Create strategies to win and retain audiences by understanding viewing behavior

Connect these insights to viewing habits across devices and screens for a full 360-degree view of your audience

GfK is the leader in audience measurement

Loyal panels for more trusted, reliable insights

Learn more about how the global pandemic has impacted media and advertising

GfK Audience Ascription Modelling

GfK Content Appreciation Solution

GfK Viewing Measurement Solutions

How FMCG brands can capitalize on soaring eco-consumer spending power

Map of the Month: GfK Purchasing Power, Germany 2022

Inside the Minds of the Cross Realities (XR) Consumer

Pricing and promotion in 2021: Six steps to success in Q4

Against all odds: Successful sales planning for Black Friday

The Pandemic Boost for E-Commerce in FMCG in Europe – Will it last?

Behavior Change Video Series

Talking Tech: The full 2021 Black Friday download

Who Cares, Who Does 21 - Sustainable behavior is becoming mainstream

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