With more paths to purchase than ever, and increasing volumes of data available about shoppers, it’s essential to understand purchase behavior. Who is your shopper and what influences their purchasing decisions? When they’ve made their mind up, which channels do they shop, when, how much do they buy, and at what cost? GfK’s Shopper Behavior provides insights into these areas to support your retail strategy and marketing decisions.
Our shopper research experts combine GfK’s Consumer Panel data with numerous other primary sources and analysis to fully understand the purchase journey experience. Armed with this insight, you can influence purchasing decisions during any and all phases of the product lifecycle—in store and online. For instance:
Launch: Will my new product be a success?
Growth: What drives brand growth or loss in my categories?
Competition: Who am I winning customers from—and losing them to?
Loyalty: What and/or where else are my customers buying?
Trends: Which shoppers are driving changes
Target audience: Who buys my brand today and who might buy it tomorrow?
Many of our clients rely on GfK’s Shopper Behavior to provide the business KPIs that matter most to their performance, such as:
Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.
Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.
Accurate and timely sales forecasts to understand current and future demand for technology devices. Based on GfK’s Point of Sales data and global and local experts
Global events have triggered huge changes in market dynamics and consumer behavior. Business resilience matters. Here’s a look at how brands can use data to stay agile in a time of rapid change.
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