Out-of-Home (OOH) consumption accounts for a large share of spend on food. The potential for this sector is huge, as almost everybody could be a shopper. So, FMCG manufacturers and retailers, Hotels, Restaurants and Caterers, need precise OOH data to steer and grow their businesses.
By monitoring food and beverage consumption outside the home, GfK’s new OOH panel provides a full understanding of the market’s structure and dynamics. Utilizing innovative technology, our OOH Panel provides comprehensive market coverage, including all relevant categories and channels. Smart reporting via a mobile app delivers a detailed picture of consumer behavior. From grabbing a quick coffee-to-go or dining out in restaurants, by tracking consumers’ eating out consumption patterns, we help you answer your key business questions such as:
25.02.2021
Events
GfK is happy to continue with it’s ongoing content partnership with ChannelHub’s Retail Connect event which will take place virtually between 2-4 ...
19.02.2021
Events
GfK is happy to announce a long-term collaboration with Distree, as we open as keynote on 23^rd^ February forming part of a broad range of channel ...
19.02.2021
Webinars
Register now for our free GfK webinar on the new geomarketing software on March 17 at 3pm.