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How are we performing vis-à-vis our competition across segments (geometry, material, modality, etc.)?
Which brands are being prescribed and selling well?
Is our innovation and marketing working? How do we better activate?
What should our pricing strategy be across different segments and channels?
Where do we have distribution gaps and how do we drive performance?
Which brands have the highest share of new, retained and switched fittings?
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What does my consumer look like in terms of age and gender?
Sales Tracking -
How do I benchmark my performance vs. the market.
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gfkconsult
Looking for consulting services to drive sustainable growth, in-market success, and to optimize your ROI? Transform your big ideas into winning strategies with gfkconsult.
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GfK Market Intelligence: Sales Tracking
Measure your market share and brand performance, benchmark it against competitors and maximize sales now and in the future with the world’s largest retail panel.
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GfK Key Account Data
Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.
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13.09.2022
News
Map of the Month: Net household income under €2,000, Germany 2021
GfK’s Map of the Month for September shows the regional distribution of households with a net household income of less than €2,000 in Germany.
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09.09.2022
Articles
Taking action: GfK’s sustainability activities 2021
We believe that it is only by setting ourselves ambitious targets that we will make the world a better place. Find out more about our pledges for People, Partners and Planet.
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17.08.2022
News
Map of the Month: GfK Regional Consumer Styles, Safety-seekers, ...
GfK’s Map of the Month for August shows the regional distribution of safety-seekers in Germany in 2022.
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12.10.2021
White papers
Shoppers prefer organic – what’s new?
This white paper provides insights into the world of organic goods, how this has changed in recent years and the expected trends to come.
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25.08.2021
White papers
Pricing and promotion in 2021: Six steps to success in Q4
Understand how the pandemic has disrupted markets and consumer behavior to perfect your pricing and promotions strategy this peak season.
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23.06.2021
White papers
Against all odds: Successful sales planning for Black Friday
Winning in this year’s peak weeks is more important than ever. Load the odds in your favor with this topline guide to effective sales planning and portfolio management.
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08.07.2022
Videos
A snapshot into the State of Consumer Tech & Durables Industry for ...
With challenges like the rise in inflation and the decrease of market growth for the consumer tech and durables industry, how can you stay ahead? Watch our video snippet to understand how to move forward in your industry.
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08.07.2022
Webinars
How boundary data and CRESTA zones enhance your risk analyses
Register now for our GfK webinar and learn more about our GfK boundary data and how they help to analyze, aggregate and exchange risk insights.
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07.07.2022
Videos
Coping with inflation in 2022’s Consumer Tech & Durables industry
With rising inflation, many top level executives are feeling the pressure to cut budgets. Watch our video snippet to understand where to invest in times of crisis, and continue to grow.
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