GfK Optics Panel

Bring your market into focus with data & insights from the GfK Optics Panel

Get a clear view of the optics marketplace

In a world of aging consumers and changing lifestyles, vision correction represents a growing concern – and opportunity – for eye-care retailers/ practitioners and lens manufacturers.

But how can brands and sellers in this growing space make smart decisions without a complete view of the marketplace? GfK partners with retailers/ practitioners to provide market measurement in this key segment.

How GfK Works

How GfK's Optics Panel works?

GfK’s Optics Panels aggregate and extrapolate Point-of-Sale (POS) and Contact Lens Fitting data to provide a comprehensive view of the market in 25 countries globally. Data is drawn from independent, chain and e-commerce optics retailers.

GfK allows manufacturers and retailers to answer critical business questions:


GfK Optics Panels in 25 markets

  • Austria
  • Brazil
  • Chile
  • China
  • Denmark
  • France
  • Germany
  • Ireland
  • Italy
  • Japan
  • Malaysia
  • Netherlands
  • Norway
  • Poland
  • Russia
  • Saudi Arabia
  • Singapoore
  • South Korea
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • UAE
  • United Kingdom
  • USA