You are on the global GfK website. Visit our local website for more offerings and information in your country.
Bring your market into focus with data & insightsfrom the GfK Optics Panel
In a world of aging consumers and changing lifestyles, vision correction represents a growing concern – and opportunity – for eye-care retailers/ practitioners and lens manufacturers.
But how can brands and sellers in this growing space make smart decisions without a complete view of the marketplace? GfK partners with retailers/ practitioners to provide market measurement in this key segment.
GfK’s Optics Panels aggregate and extrapolate Point-of-Sale (POS) and Contact Lens Fitting data to provide a comprehensive view of the market in 25 countries globally. Data is drawn from independent, chain and e-commerce optics retailers.
GfK tracks, measures and analyzes, contact lenses, lens care products, sunglasses, spectacle lenses and frames. The solutions/categories that are tracked vary by market. The GfK teams provide critical support to you and your teams every step of the way.
Our experts are here to provide you with valuable insights, data and consulting services to help you better understand market position, consumer/ ECP behaviors, and business opportunities. We work to answer your business questions and help drive growth for your organization.