GfK Optics Panel | POS data of the optics markets

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How are we performing vis-à-vis our competition across segments (geometry, material, modality, etc.)?

Which brands are being prescribed and selling well?

Is our innovation and marketing working? How do we better activate?

What should our pricing strategy be across different segments and channels?

Where do we have distribution gaps and how do we drive performance?

Which brands have the highest share of new, retained and switched fittings?

What does my consumer look like in terms of age and gender?

Sales Tracking -
How do I benchmark my performance vs. the market.

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Our teams

Featured locations

Life@GfK

About GfK

Our heritage

GfK facts and figures

Our executive Leadership Team

Our social charter

Our code of conduct

GfK offices around the world

Get a clear view of the optics marketplace

Bringing the Optics Market into Focus

How GfK's Optics Panel works?

GfK allows manufacturers and retailers
to answer critical business questions:

How are we performing vis-à-vis our competition across segments (geometry, material, modality, etc.)?

Which brands are being prescribed and selling well?

Is our innovation and marketing working? How do we better activate?

What should our pricing strategy be across different segments and channels?

Where do we have distribution gaps and how do we drive performance?

Which brands have the highest share of new, retained and switched fittings?

What does my consumer look like in terms of age and gender?

Sales Tracking -
How do I benchmark my performance vs. the market.

What GfK Does

GfK Optics Panels in 25 markets

gfkconsult

GfK Market Intelligence: Sales Tracking

GfK Key Account Data

How brands can embrace premiumization to outpace deceleration

The Future of Data-Driven Decisions

6 Macro trends for Consumer Technology and Durables in 2022

Shoppers prefer organic – what’s new?

Pricing and promotion in 2021: Six steps to success in Q4

Against all odds: Successful sales planning for Black Friday

Webinar: Shoppers’ behavioral response in times of instability

This is RegioGraph 2022

Mastering supply, demand, and consumer needs in a time of uncertainty

Search for jobs

Our teams

Featured locations

Life@GfK

About GfK

Our heritage

GfK facts and figures

Our executive Leadership Team

Our social charter

Our code of conduct

GfK offices around the world

Get a clear view of the optics marketplace

Bringing the Optics Market into Focus

How GfK's Optics Panel works?

GfK allows manufacturers and retailers to answer critical business questions:

How are we performing vis-à-vis our competition across segments (geometry, material, modality, etc.)?

Which brands are being prescribed and selling well?

Is our innovation and marketing working? How do we better activate?

What should our pricing strategy be across different segments and channels?

Where do we have distribution gaps and how do we drive performance?

Which brands have the highest share of new, retained and switched fittings?

What does my consumer look like in terms of age and gender?

Sales Tracking - How do I benchmark my performance vs. the market.

What GfK Does

GfK Optics Panels in 25 markets

See and achieve more with GfK Optics

gfkconsult

GfK Market Intelligence: Sales Tracking

GfK Key Account Data

How brands can embrace premiumization to outpace deceleration

The Future of Data-Driven Decisions

6 Macro trends for Consumer Technology and Durables in 2022

Shoppers prefer organic – what’s new?

Pricing and promotion in 2021: Six steps to success in Q4

Against all odds: Successful sales planning for Black Friday

Webinar: Shoppers’ behavioral response in times of instability

This is RegioGraph 2022

Mastering supply, demand, and consumer needs in a time of uncertainty

GfK allows manufacturers and retailers
to answer critical business questions:

Sales Tracking -
How do I benchmark my performance vs. the market.