In a world of aging consumers and changing lifestyles, vision correction represents a growing concern – and opportunity – for eye-care retailers/ practitioners and lens manufacturers.
But how can brands and sellers in this growing space make smart decisions without a complete view of the marketplace? GfK partners with retailers/ practitioners to provide market measurement in this key segment.
How GfK's Optics Panel works?
GfK’s Optics Panels aggregate and extrapolate Point-of-Sale (POS) and Contact Lens Fitting data to provide a comprehensive view of the market in 25 countries globally. Data is drawn from independent, chain and e-commerce optics retailers.
GfK allows manufacturers and retailers to answer critical business questions:
How are we performing vis-à-vis our competition across segments (geometry, material, modality, etc.)?
Which brands are being prescribed and selling well?
Is our innovation and marketing working? How do we better activate?
What should our pricing strategy be across different segments and channels?
Where do we have distribution gaps and how do we drive performance?
Which brands have the highest share of new, retained and switched fittings?
What does my consumer look like in terms of age and gender?
Sales Tracking - How do I benchmark my performance vs. the market.
What GfK Does
GfK tracks, measures and analyzes, contact lenses, lens care products, sunglasses, spectacle lenses and frames. The solutions/categories that are tracked vary by market. The GfK teams provide critical support to you and your teams every step of the way.
Our experts are here to provide you with valuable insights, data and consulting services to help you better understand market position, consumer/ ECP behaviors, and business opportunities. We work to answer your business questions and help drive growth for your organization.
GfK Optics Panels in 25 markets
See and achieve more with GfK Optics
Align your business with the latest market developments through GfK data and insights.