logo
search
EN

GfK Omnibus / e-Bus

Omnibus surveys provide the most cost-effective way of contacting a representative sample of the population.  They are pre-planned, you know the research is being carried out and when to expect results.

Our long-running established omnibus surveys are ideal, the GfK name guarantees you get reliability, our prices are some of the lowest on the market which means they are also excellent value for money.

Our range of Consumer Omnibus surveys cover national populations, sector-specific markets and a full option of demographic segments, so that you can survey those people who match your customer base and criteria.

By asking questions on an omnibus, you can track movements in attitudes, behaviour and awareness over time if necessary.  Omnibus surveys are ideal if you want to locate minority groups, measure awareness, provide penetration or profile data.

Face-to-face Omnibus

Representative in-home surveys across the UK, allowing the use of colour prompts / visual aids or multimedia, or questions of a sensitive nature via self completion
For more information on the face-to-face omnibus surveys offered. 

Online Omnibus

Representative online surveys, allowing the use of colour prompts or multimedia and fast delivery of results.

For more information on the online omnibus surveys offered. 

Global Bus (International omnibus)

Nationally representative face-to-face, telephone or online omnibus surveys available in most countries
For more information on the international omnibus surveys offered. 

Related Products

  • GfK Out-of-Home Panel

    Winning with Out-of-Home: comprehensive insights on structures and dynamics of the OOH market. Tracking of consumers spend on food and beverages tracked via mobile app. All channels. Transparent consumers. New answers.

    Read more
  • GfK Consumer Insights Engine

    A comprehensive source of consumer and market trends providing a complete view of purchasing behavior in the consumer tech and durables category in 13 countries.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more
  • GfK Why2Buy

    Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.

    Read more

Related Insights

  • 02.12.2020

    News

    Map of the Month: Online & brick-and-mortar purchasing power for toys ...

    GfK’s Map of the Month for December illustrates the 2020 regional distribution of purchasing power for toys and hobbies via online and ...

  • 23.11.2020

    Reports

    Peak Season Report 2020

    Consumers’ shopping behavior has changed. Have you adjusted accordingly? Know how to win this Black Friday and beyond in our report.

  • 05.11.2020

    White papers

    Media, advertising and the global pandemic

    Learn how the global pandemic has impacted media and advertising with insights from our roundtable of experts.

Show all insights