Your success depends on the efficient exploitation of potential by each of your sales partners. But measuring this performance across your entire network requires an intimate understanding of the interplay between market conditions and location attributes.
Our consultancy answers these questions by giving you a detailed breakdown of the attributes associated with your sales partner sites. We do this by cross-referencing your data with our detailed insights on target group potential, catchment area size, demand level and other factors unique to your market. The resulting typology identifies regions and retail clusters with favorable conditions for your products. And it gives you an easy-to-follow road map for adjusting and managing your distribution partner network on the basis of objective indicators.
We classify your distribution partners by local retail and demand potential. This allows you to objectively benchmark sales partners and their retail environments, which brings your market opportunities into sharp focus. Use our insights to identify optimal sales partners and channels based on location type and regional demand. Our consultancy also lets you optimize your regional product placement and investment in marketing, POS promotions and product launches across your network. And our insights offer persuasive arguments for negotiating with sales partners.
Our consultancy gives you a reliable basis for confidently choosing local distribution partners. We offer:
25.02.2021
Events
GfK is happy to continue with it’s ongoing content partnership with ChannelHub’s Retail Connect event which will take place virtually between 2-4 ...
19.02.2021
Events
GfK is happy to announce a long-term collaboration with Distree, as we open as keynote on 23^rd^ February forming part of a broad range of channel ...
19.02.2021
Webinars
Register now for our free GfK webinar on the new geomarketing software on March 17 at 3pm.
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