Location decisions require a solid strategy that’s responsive to changing market realities. Each individual site must be successful on its own and reinforce the effectiveness of your retail network as a whole.
Our retail network consultancy answers these questions, allowing you to pinpoint the best locations and bring your network into harmonious alignment. We do this by identifying your unique internal and external success factors, and showing you where those conditions are replicated in your markets. We calculate a custom index for your regional turnover potential that illuminates both promising sites for expansion and low-performing areas where closures can be considered. We also analyze any gaps or overlaps in your store catchment areas and show you the impact of competitors and retail synergies. Together these insights give you a blueprint for optimizing and future-proofing your retail network.
Once you know what makes your sites successful, you can select new sites with similar conditions, or close existing sites that don’t meet these criteria. Our analyses also deliver deep insights on the demand in your catchment areas, competitors, agglomeration effects and the available turnover potential. This gives you a strategic roadmap for choosing the best locations, both domestically and internationally. Whether you’re expanding or consolidating, we tell you the optimal number of stores and store types per target region. Our unified and customized approach to location evaluation delivers fast and comprehensive results. This gives you an objective and sound foundation for quickly filtering the best locations and safeguarding your investments.
Our integrated location intelligence lets you maximize your return on investment in your retail network. We offer:
25.02.2021
Events
GfK is happy to continue with it’s ongoing content partnership with ChannelHub’s Retail Connect event which will take place virtually between 2-4 ...
19.02.2021
Events
GfK is happy to announce a long-term collaboration with Distree, as we open as keynote on 23^rd^ February forming part of a broad range of channel ...
19.02.2021
Webinars
Register now for our free GfK webinar on the new geomarketing software on March 17 at 3pm.
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