GfK Audio Measurement Solutions

Over the past 50 years radio and its audiences have changed beyond recognition, and in that time we have been at the forefront of measuring the medium to provide the currency for this dynamic industry. Whether public or commercial radio stations, advertisers or their agencies, what hasn't changed in half a century is the need for robust, reliable and gold standard audience metrics to support advertising.

We are true pioneers of radio measurement, providing mobile metering technologies that captures listening behavior in and outside the home, as well as advanced hybrid methodologies and the integration of streaming audio.

Plan advertising campaigns that have the maximum audience reach

Prove the effectiveness and efficiency of different radio stations to advertisers

Provide a total radio market perspective, including a station's position in the market, its audience composition and listener behavior

GfK is the leader in audience measurement

Our audio measurement portfolio includes established techniques - both traditional survey based as well as passive tracking through a watch or a personal mobile device.
We can integrate data from panels and census measurement from our unique data integration approaches
We can tailor our solutions to each market's unique requirements and budget.

Our audio measurement is part of our media measurement platform.

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White papers

Webinars and videos

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Partnership}', 2='{type=option, value={id=2, name='Quick-Links', order=1}}', 3='{type=string, value=50}', 4='{type=number, value=0}', 6='{type=string, value=Data partnership}', 7='{type=string, value=Data partnership}', 8='{type=string, value=data-partnership}', 9='{type=string, value=数据伙伴关系}', 10='{type=string, value=data-partnership}', 11='{type=string, value=Data partnership}', 12='{type=string, value=data-partnership}', 13='{type=string, value=Data partnership}', 14='{type=string, value=data-partnership}', 15='{type=string, value=Data partnership}', 16='{type=string, value=data-partnership}', 17='{type=string, value=Data partnership}', 18='{type=string, value=data-partnership}', 19='{type=string, value=Data partnership}', 20='{type=string, value=data-partnership}', 21='{type=string, value=Współpraca w zakresie danych}', 22='{type=string, value=wspolpraca-w-zakresie-danych}', 23='{type=string, value=Партнерская программа обмена данными}', 24='{type=string, value=data-partnership}', 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14='{type=string, value=contact}', 15='{type=string, value=Contacto}', 16='{type=string, value=contacto}', 17='{type=string, value=Contact}', 18='{type=string, value=contact}', 19='{type=string, value=Contatti}', 20='{type=string, value=contatti}', 21='{type=string, value=Kontakt}', 22='{type=string, value=kontakt}', 23='{type=string, value=Контактные данные}', 24='{type=string, value=contact}', 25='{type=string, value=연락처}', 26='{type=string, value=contact}', 27='{type=string, value=お問合せ}', 28='{type=string, value=contact}', 29='{type=string, value=contact}'}, {id=41281457492, createdAt=1612514596232, 1='{type=string, value=GfK in your country}', 2='{type=option, value={id=1, name='About-GfK', order=0}}', 3='{type=string, value=70}', 4='{type=number, value=0}', 5='{type=string, value=https://www.gfk.com/gfk-in-your-country}', 6='{type=string, value=GfK in your country}', 7='{type=string, value=GfK in your country}', 9='{type=string, value=GfK in your country}', 11='{type=string, 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About GfK

Our heritage

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Our executive Leadership Team

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GfK offices around the world

Pioneering techniques for the global radio industry

The insights to understand who is listening

Plan advertising campaigns that have the maximum audience reach

Prove the effectiveness and efficiency of different radio stations to advertisers

Provide a total radio market perspective, including a station's position in the market, its audience composition and listener behavior

GfK is the leader in audience measurement

Loyal panels for more trusted, reliable insights

GfK Audience Ascription Modelling

GfK Content Appreciation Solution

GfK Viewing Measurement Solutions

How FMCG brands can capitalize on soaring eco-consumer spending power

Map of the Month: GfK Purchasing Power, Germany 2022

Inside the Minds of the Cross Realities (XR) Consumer

Pricing and promotion in 2021: Six steps to success in Q4

Against all odds: Successful sales planning for Black Friday

The Pandemic Boost for E-Commerce in FMCG in Europe – Will it last?

Behavior Change Video Series

Talking Tech: The full 2021 Black Friday download

Who Cares, Who Does 21 - Sustainable behavior is becoming mainstream

Search for jobs

Our teams

Featured locations

Life@GfK

About GfK

Our heritage

GfK facts and figures

Our executive Leadership Team

Our social charter

Our code of conduct

GfK offices around the world

Pioneering techniques for the global radio industry

The insights to understand who is listening

Plan advertising campaigns that have the maximum audience reach

Prove the effectiveness and efficiency of different radio stations to advertisers

Provide a total radio market perspective, including a station's position in the market, its audience composition and listener behavior

GfK is the leader in audience measurement

Loyal panels for more trusted, reliable insights

Learn more about how the global pandemic has impacted media and advertising

GfK Audience Ascription Modelling

GfK Content Appreciation Solution

GfK Viewing Measurement Solutions

How FMCG brands can capitalize on soaring eco-consumer spending power

Map of the Month: GfK Purchasing Power, Germany 2022

Inside the Minds of the Cross Realities (XR) Consumer

Pricing and promotion in 2021: Six steps to success in Q4

Against all odds: Successful sales planning for Black Friday

The Pandemic Boost for E-Commerce in FMCG in Europe – Will it last?

Behavior Change Video Series

Talking Tech: The full 2021 Black Friday download

Who Cares, Who Does 21 - Sustainable behavior is becoming mainstream

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