logo
search
EN
logo
search

GfK Consumer Journey

Decode the purchase decision-making process

Maximize your opportunities to drive sales at every touchpoint and channel

The pressure is on to drive sales at every opportunity. However, with so many channels and touchpoints, it’s challenging to keep track of your customers’ purchasing behavior and decision-making. GfK’s Consumer Journey platform uses advanced analytics to help you understand and maximize all the trigger points in the purchase journey. We’ll provide the tools you need to ensure your brand becomes the preferred choice in your market by helping you:

  • Understand and profile your customers
  • Stimulate demand with tailored communications
  • Optimize visibility in the marketing channel mix
  • Provide the most superior product experience

Empower marketing, sales, product and category management

GfK’s Consumer Journey helps you identify customers’ activities at each stage of the decision-making process. By knowing your audience, what they are doing and when, you can make your marketing more effective. By customizing messaging and content to in-market shoppers, you’ll have the chance to convert and convince them to buy your product and generate higher ROI.

Actionable insights at all stages of the decision-making process

  • Trigger: What purchase motivations and needs drive sales?
  • Research: What channels and touchpoints are used? Which should I focus on?
  • Purchase: What information drives purchase decisions? What details do I need to provide?
  • Post-purchase: How do consumers experience my product? What follow-up actions are a priority?

Related Products

  • GfK Out-of-Home Panel

    Winning with Out-of-Home: comprehensive insights on structures and dynamics of the OOH market. Tracking of consumers spend on food and beverages tracked via mobile app. All channels. Transparent consumers. New answers.

    Read more
  • GfK Consumer Insights Engine

    A comprehensive source of consumer and market trends providing a complete view of purchasing behavior in the consumer tech and durables category in 13 countries.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more
  • GfK Why2Buy

    Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.

    Read more

Related Insights

Show all insights

We haven’t just changed the rules. We’ve reinvented the game.

Experience power of predictions

You trust us to do data. gfknewron takes that to another level. We can deliver real-time recommendations that form the basis of your strategic and tactical decisions.

GfK Consumer Journey