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GfK Exposure Effects

Measuring the effectiveness of digital or cross-media advertising

What it is

A solution that measures both reach per media and emotional response, and provides a simple yet analytical framework with concrete actions.

How it works

We apply a special modeling approach based on media consumption behavior and the client media plan to measure the reach of non-digital media, and a cookie and tag technology to measure exposure to digital media. Our facial-coding approach complements the analysis of the emotional response to TV or video ads.

Benefits

Helps improve the effectiveness of your digital-only or cross-media campaigns across all offline and online touchpoints. Optimizes your media planning, creative execution and messaging for a better ROI of your ad campaigns.

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