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GfK Total Store Reporting

What it is

Market overview reporting covering complete sectors, categories, and/or channels, adding wider context to more targeted products.

How it works

We built the world’s largest retail panel to power our Point of Sales Tracking [suggest linking to the solution page for this], and it has reach beyond those core tracked industries. We monitor all goods and services sold by our retail partners enabling us to provide aggregated market overviews for a complete picture of what is happening in your categories and channels.

Benefits

Our reports enable insight on:

  • Market sizing, and your share within it
  • The development of market segments in your categories and channels
  • The focus of your assortment

Related Products

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  • GfK Point of Sales Tracking

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  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

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  • GfK Key Account Data

    Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.

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    GfK is happy to announce its content partnership with ChannelHub’s Retail Connect event which will take place virtually between 3-5 November 2020.

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