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GfK Total Store Reporting

What it is

Market overview reporting covering complete sectors, categories, and/or channels, adding wider context to more targeted products.

How it works

We built the world’s largest retail panel to power our Point of Sales Tracking [suggest linking to the solution page for this], and it has reach beyond those core tracked industries. We monitor all goods and services sold by our retail partners enabling us to provide aggregated market overviews for a complete picture of what is happening in your categories and channels.

Benefits

Our reports enable insight on:

  • Market sizing, and your share within it
  • The development of market segments in your categories and channels
  • The focus of your assortment

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