Market overview reporting covering complete sectors, categories, and/or channels, adding wider context to more targeted products.
We built the world’s largest retail panel to power our Point of Sales Tracking, and it has reach beyond those core tracked industries. We monitor all goods and services sold by our retail partners enabling us to provide aggregated market overviews for a complete picture of what is happening in your categories and channels.
Our reports enable insight on:
01.04.2021
News
GfK's new digital maps for Germany, Austria, and Switzerland are now available. The new 2021 maps contain several hundred changes.
30.03.2021
News
GfK’s Map of the Month for March shows the regional distribution of self-indulgers in Germany in 2021.
30.03.2021
Events
We’re proud to have sponsored and spoken at The Economist's Sustainability Week 2021. Download the presentation slides and watch the full recording ...