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GfK Spex Channel

We collate detailed and standardized technical specifications, for accurate product representation. This is built from distributor product catalogs and customer requests. Ideal for channel partners, such as retailers, distributors, resellers and wholesalers

What it is

Covering millions of products, we give you standardized, accurate and up-to-date product data, product images, merchandising data and rich content for:

  • consumer electronics
  • data capture & AIDC
  • household appliances
  • information technology (IT)
  • office machines, supplies and furniture
  • professional imaging and photography
  • telecommunications

How it works

We deliver our data either in raw, bulk files, for local integration into your database, or loaded into e-commerce applications, via our hosted servers and web services.

Benefits

Our flexible subscription packages let you choose the specific benefits that match your business needs, whether you are global or local. We cover resellers, solution providers, comparison shopping engines, online retailers, e-commerce websites, value-added-resellers, manufacturers and enterprise customers.

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Related Insights

  • 07.01.2021

    GfK Spex Channel News

    Map of the Month: GfK Purchasing Power, Germany 2021

    GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2021.

  • 03.12.2020

    GfK Spex Channel Articles

    If you know what sold on Black Friday, you can plan for the holiday ...

    Data insights from this year’s Black Friday show that promotions started earlier and lasted longer than in previous years, and premium products were ...

  • 02.12.2020

    GfK Spex Channel News

    Map of the Month: Online & brick-and-mortar purchasing power for toys ...

    GfK’s Map of the Month for December illustrates the 2020 regional distribution of purchasing power for toys and hobbies via online and ...

Show all insights