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GfK National Shoppers Lab

Understand consumers’ buying decisions and what makes them loyal to a brand.

National Shopper Lab (NSL) delivers the missing component in promotion tracking by revealing consumers’ shopping habits. Leveraging over 80 million shoppers, it defines how specific promotions may affect short and long-term brand loyalty. 

NSL captures the data from shoppers’ weekly transactions through Shopper ID, UPC, store, date, price and coupon. It reveals the effect of in-store shopper engagement and evaluates 2 years of rolling purchase history nationwide.

Understand more about shopping behavior of your most important shoppers when it comes to their:

  • Trip Missions
  • Cross Purchasing
  • ...and more! 

Uncover new growth opportunities through a sophisticated behavior analysis: 

  • Marketing Mix - long/short term effects of tactical marketing & advertising efforts
  • Behaviorally based controlled store test assessment
  • Early New product Assessment- Trial & Repeat, Source of Volume, Year 1 National Volume Forecast
  • Shopping Basket Analysis
  • Trip Mission Analysis
  • Cross Purchase Analysis
  • Behavioral Segmentation - Buyer Group Analysis

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Related Insights

  • 07.01.2021

    GfK National Shopper Lab (NSL) News

    Map of the Month: GfK Purchasing Power, Germany 2021

    GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2021.

  • 03.12.2020

    GfK National Shopper Lab (NSL) Articles

    If you know what sold on Black Friday, you can plan for the holiday ...

    Data insights from this year’s Black Friday show that promotions started earlier and lasted longer than in previous years, and premium products were ...

  • 02.12.2020

    GfK National Shopper Lab (NSL) News

    Map of the Month: Online & brick-and-mortar purchasing power for toys ...

    GfK’s Map of the Month for December illustrates the 2020 regional distribution of purchasing power for toys and hobbies via online and ...

Show all insights