Knowing your target groups is a cornerstone of success. But this is increasingly difficult amidst complex markets and diverse consumer behavior. And limited marketing and sales budgets mean that every dollar must be strategically invested to drive your business.
Our target group consultancy answers these questions so you can locate existing customers as well as future ones. We do this by analyzing your customer database, loyalty cards and other related information. We then cross-reference this data with our regional data on socio-demographic traits, consumer behavior and other factors. We also draw on anonymized and aggregated data from GfK’s consumer panels and employ geospatial modeling to bring your existing and prospective customers into clear focus. This gives you a precise portrait of your target groups and their regional distribution as well as an objective benchmark for measuring and improving your market development strategies.
Our insights allow you to identify the profile and locations of your target groups. We also calculate the purchasing power for your products, which illuminates the regional demand for your offering. This lets you implement region-sensitive marketing campaigns and align your category management and POS promotions with regional demand and potential. We also give you an objective benchmark for analyzing the impact of your marketing campaigns. You can then use these insights to boost your marketing impact and ROI.
Our target group consultancy pinpoints the make-up and regional distribution of your target groups, and shows you where demand potential is highest. We offer: