A tracking program that provides insights into how interactions affect brand perceptions and drive spending.
We identify which activities have the strongest reach and emotional imprint, and which ones are underperforming. We determine the optimal paid and owned mix to maximize the impact of your investments. We provide deeper insights about specific campaigns and activities, using active and passive measurement.
A dashboard for a holistic, clear view of your touchpoints and campaign performance identifying activities that drive higher ROI across the paid and owned mix. Optimizes the creative elements/ad executions for your campaigns and delivers a simulator to enhance investment allocation.
07.01.2021
News
GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2021.
03.12.2020
Articles
Data insights from this year’s Black Friday show that promotions started earlier and lasted longer than in previous years, and premium products were ...
02.12.2020
News
GfK’s Map of the Month for December illustrates the 2020 regional distribution of purchasing power for toys and hobbies via online and ...
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