With more paths to purchase than ever, and increasing volumes of data available about shoppers, it’s essential to understand purchase behavior. Who is your shopper and what influences their purchasing decisions? When they’ve made their mind up, which channels do they shop, when, how much do they buy, and at what cost? GfK’s Shopper Behavior provides insights into these areas to support your retail strategy and marketing decisions.
Our shopper research experts combine GfK’s Consumer Panel data with numerous other primary sources and analysis to fully understand the purchase journey experience. Armed with this insight, you can influence purchasing decisions during any and all phases of the product lifecycle—in store and online. For instance:
Many of our clients rely on GfK’s Shopper Behavior to provide the business KPIs that matter most to their performance, such as: