logo EN

GfK Exposure Effects

Measuring the effectiveness of digital or cross-media advertising

What it is

A solution that measures both reach per media and emotional response, and provides a simple yet analytical framework with concrete actions.

How it works

We apply a special modeling approach based on media consumption behavior and the client media plan to measure the reach of non-digital media, and a cookie and tag technology to measure exposure to digital media. Our facial-coding approach complements the analysis of the emotional response to TV or video ads.

Benefits

Helps improve the effectiveness of your digital-only or cross-media campaigns across all offline and online touchpoints. Optimizes your media planning, creative execution and messaging for a better ROI of your ad campaigns.

Related Products

  • GfK Experience Effects

    A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.

    Read more
  • GfK Marketing Mix Modeling and Media Mix Optimizer (MMM/O)

    Run the right campaigns on the most efficient channels. Simulate different media strategies and get recommendations of how to allocate your media budget to achieve you target sales and maximize

    Read more
  • GfK Ad Fit Optimizer

    Pre-test video and digital banner ads to optimize campaigns. Compare TV, online display including video, display banners and rich media adverts. Measure ad hook and hold.

    Read more

Related Insights

  • 26.05.2020

    White papers

    Fit for tomorrow: Analyzing locations

    Download our white paper "Fit for tomorrow: Analyzing locations in the fitness industry with RegioGraph LocationAdvice" for free.

  • 26.05.2020

    News

    Map of the Month: GfK Purchasing Power, Switzerland 2020

    GfK's Map of the Month for May shows the regional distribution of purchasing power in Switzerland in 2020.

  • 01.06.2020

    Articles

    Perfect your promotional tactics with weekly sales insights

    Weekly POS tracking gives marketing managers the tailored insights they need for making the right decision at exactly the right time.

View all Insights