A solution that measures both reach per media and emotional response, and provides a simple yet analytical framework with concrete actions.
We apply a special modeling approach based on media consumption behavior and the client media plan to measure the reach of non-digital media, and a cookie and tag technology to measure exposure to digital media. Our facial-coding approach complements the analysis of the emotional response to TV or video ads.
Helps improve the effectiveness of your digital-only or cross-media campaigns across all offline and online touchpoints. Optimizes your media planning, creative execution and messaging for a better ROI of your ad campaigns.