Today’s auto industry sits on the forefront of tech development. From onboard smart devices and self-driving capabilities, to electronic drivetrains and achieving component sustainability, technology is constantly reshaping consumers’ attitudes towards mobility. In the midst of this transformation, knowledge and expertise are critical for a competitive edge in the marketplace.
GfK AutoMobility is the leading Auto Intenders Brand and Attitude Insights research in the U.S. We reveal unique opportunities for positioning your brand, makes and models to propel you to the top of the industry. Find out how consumers perceive your brand, how you compare to the competition, and – more importantly – why consumers feel this way. As the industry continues to change, we help you stay ahead.
Since 1982, GfK’s Automotive Purchase Funnel has been the bedrock for analysis and insights throughout the automotive industry. The funnel consistently tracks performance throughout each stage of the purchase process, determines competitive strengths and weaknesses, assesses consumer responses to marketing actions, and provides you with overall guidance and diagnostics for managing marketing actions.
GfK works extensively with automakers and other auto industry clients to close key gaps in their path-to-purchase understanding. Our customer journey research diagnoses pain points, identifies priority touchpoints, and finds the ‘moments of truth’ that drive purchases. The result is a tailored action plan to help you increase revenue and market share.