Your category management can only be successful if you know the structure of your categories and can identify potential and opportunity. GfK’s Category Purchase Tree identifies product affinity patterns to help you prioritize the strengths of product relationships. You can understand your shoppers’ decisions by identifying the most relevant purchase criteria by product. We evaluate these criteria against key performance indicators, so you can adjust your shelf placement and assortment strategy to improve your performance. Armed with this insight, you can increase your margin and turnover in the potential segments.
Based on actual purchase data collected in GfK’s Consumer Panels daily, GfK’s Category Purchase Tree helps you answer key business questions:
Through the power of GfK’s Consumer Panel, clusters of buyers can be analyzed by a range of KPI’s including penetration, frequency, intensity, value, volume and share. We identify which target groups buy which products and in which segments so you can sharpen your targeting. With such accurate consumer profiles, you can evaluate each segment by turnover and profitability potential, so you can direct your sales and marketing activities with precision.
Additional resources to consider
https://insights.gfk.com/gfk-webinar-category-purchase-tree-26062019-download-here
25.02.2021
Events
GfK is happy to continue with it’s ongoing content partnership with ChannelHub’s Retail Connect event which will take place virtually between 2-4 ...
19.02.2021
Events
GfK is happy to announce a long-term collaboration with Distree, as we open as keynote on 23^rd^ February forming part of a broad range of channel ...
19.02.2021
Webinars
Register now for our free GfK webinar on the new geomarketing software on March 17 at 3pm.
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