Möchten Sie zur deutschen Seite wechseln?JaNeina
Share this page

Published Media Audience Measurement

What it is

Publishers, agencies and advertisers need reliable magazine and newspaper audience data by device and platform in order to optimize their media performance, planning and budgets. 

How it works

A number of different approaches to measuring the readership of print brands exist across markets – from face-to-face and/or telephone interviews to online surveys. Additionally, we employ different methodologies to measuring readership such as the recent reading and specific issue reading approaches.

However, the complexity of today’s media landscape means that it is increasingly popular to use hybrid approaches. We are leaders in this field. We combine methodologies, such as surveys and new technologies that passively collect media consumption data, to determine actual published media audiences and how they consume content. We are also expert in integrating data that is fusing industry print and digital currencies, to provide a more complete picture of published media audiences.


Today’s Connected Consumers view published content both in print and online using numerous devices – both desktop and mobile. If publishers and advertisers are to attract and retain the attention of readers, they need to know the full story about their reading habits. With our approach to combining methodologies to measure print brand readership, clients benefit from a more complete view of the consumption of media brands by device and platform. This is particularly important with the rise in popularity of digital magazine and newspaper content and will help advertisers target campaigns more accurately to increase their return on investment.

Related Solution
  • Media Measurement

    Media Measurement

    Consumers have more media content, channels and more choice of devices than ever before.

    Advertisers, media owners and media buyers need to identify which digital and traditional channels are most successful at attracting the right audiences.

Related Industry
  • Media and Entertainment

    Media and Entertainment

    The media and entertainment industry is experiencing rapid transformation. This offers significant opportunities for those broadcasters, publishers, agencies, content owners and digital platforms that can better understand the impact of this change.