Today, consumers are harder to find, to engage with, and to please. In this complex and competitive environment, manufacturers and retailers need to:
Collaboration is key. To succeed, manufacturers need to optimize sales at key retailers and cooperate closely with them. It is essential that both start from a common data currency for account level and joint category planning. GfK’s Key Account Data Reporting (KADR) facilitates that all-important collaboration.
Key Account Data Reporting integrates individually named retailer data into POS standard reporting. It covers all brands and models listed by a retailer and includes a panel market benchmark. KADR allows manufacturers to assess shared competitive performance based on the same data as their retail partner, and optimize trade spend with granular point-of-sales data at retail account level. From Key Account Sales Manager to Category Manager and Trade Marketing Manager, KADR helps answer their key business questions, so that they can:
KADR’s common data currency provides unprecedented opportunities for benchmarking, increasing sales, and optimizing trade return on investment. From allocating trade marketing spend, to maximizing pricing strategies, or building a portfolio mix across a retail partner’s network, KADR helps to evaluate your own and competitors’ performance and develop business opportunities by category, segments, brands, and models. KADR provides the intelligence to drive sales on account level and actively participate in category management.
GfK is the only company able to provide structured, consistent, and complete retailer-level data and actionable insights in the tech and durables space. For the first time, retailers have agreed to share their data with manufacturers who subscribe to KADR, providing brands with sell-out data on not just their own products, but on their competitors’ products too. This clarity and transparency of data is a unique proposition in today’s marketplace.
Contact us to find out where and how we can help you with KADR.