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Crossmedia Link

Measuring cross-media consumer behavior

What it is
Innovative techniques to capture and quantify cross-media consumer behavior, across all devices. Media were once easily defined by their devices: television programs were seen only on TV sets; magazine news and feature articles were seen only in print. Challenge today is understanding media consumption in today’s fragmented landscape.

How it works
Based on a unique single-source, cross-media panel across PCs, tablets and mobile, and, in selected countries, television, it provides the measurement across all media (paid, earned and owned).

Helps to successfully implement advertising and media buying strategies.

Related Solutions
  • Media Measurement

    Media Measurement

    Consumers have more media content, channels and more choice of devices than ever before.

    Advertisers, media owners and media buyers need to identify which digital and traditional channels are most successful at attracting the right audiences.

  • Consumer Panels

    Consumer Panels

    Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth.

    Our international consumer panel data and research expertise provide you with smart customer insights into who your consumers are, their attitudes and behaviors, across channels.