logo
EN

London, 20.09.2018

Dixons Carphone and GfK agree information partnership

Dixons Carphone and GfK have today announced the signing of a partnership to share physical and online sales information.

Under the agreement, Dixons Carphone will become part of GfK's market-leading Point of Sale (POS) Tracking solutions for their sectors, which underpin GfK's prescriptive analytics around Market Insights, Consumer Insights, Marketing Effectiveness and Sales Effectiveness.

Anthony Morris, Analytics & Strategy Director at Dixons Carphone, comments, "We are pleased to be partnering with GfK. Data-based analytics are increasingly at the heart of how we help customers discover amazing technology."

Michael McLaughlin, Head of Retail for GfK, adds, "This partnership reinforces our position as the market leader for point of sales data in the technology sectors, and underpins our relentless focus on building and strengthening partnerships with retailers."

GfK’s prescriptive analytics identifies the best course of action for clients by uniting POS data with unique insights gained from long term examination of consumer and market trends.

Download (PDF)

About GfK

GfK connects data and science. Innovative research solutions provide answers for key business questions around consumers, markets, brands and media – now and in the future. As a research and analytics partner, GfK promises its clients all over the world “Growth from Knowledge”. 

Follow GfK on Twitter: twitter.com/GfK

Download (PDF)



Latest Press Releases

  • 30.07.2020
    International book market: first half results between double-digit losses and positive signs

    These are GfK Entertainment findings on the international book market.

    Read more
  • 23.07.2020
    Reduction in value-added tax (VAT) supports rapid recovery of consumer climate in Germany

    These are the results of the GfK consumer climate study Germany for July 2020.

    Read more
  • 25.06.2020
    Consumer climate in Germany continues to recover: Consumer activity reawakens after shock

    These are the results of the GfK consumer climate study Germany for June 2020.

    Read more
  • 04.06.2020
    Germans spend proportionally less than other Europeans on brick-and-mortar retail

    These are GfK findings on European retail in 2019.

    Read more
View all Press Releases