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How can brands embrace sustainability in meaningful and believable ways?

With Karen Chen, Christian Thompson, and Charles Gaenslen

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Thinking Ahead

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4 in 10 Americans said the pandemic has made them more likely to take an active part in environmental causes. Question is, where do brands fit in? In this episode, industry experts from Clorox, Goodyear, and Loftex share how sustainability plays a part in their businesses -- from internal processes to their products on the shelves – and offer advice on putting a longterm environmental commitment into action.

Thinking Ahead

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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VIDEO: Rethinking Sustainability: Defining new strategies for brands

Even in the darkest hours of the pandemic, sustainability remained a key concern of US consumers. But what value does sustainability really bring to brands in 2021? How can brands embrace sustainability in meaningful and believable ways — without over- or under-investing?

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