How can brands embrace sustainability in meaningful and believable ways?
With Karen Chen, Christian Thompson, and Charles Gaenslen
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4 in 10 Americans said the pandemic has made them more likely to take an active part in environmental causes. Question is, where do brands fit in? In this episode, industry experts from Clorox, Goodyear, and Loftex share how sustainability plays a part in their businesses -- from internal processes to their products on the shelves – and offer advice on putting a longterm environmental commitment into action.
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
VIDEO: Rethinking Sustainability: Defining new strategies for brands
Even in the darkest hours of the pandemic, sustainability remained a key concern of US consumers. But what value does sustainability really bring to brands in 2021? How can brands embrace sustainability in meaningful and believable ways — without over- or under-investing?
Karen is an insights leader with 20 years of experience with a proven track record in the CPG industry spanning upstream innovation, brand/ base franchise, and go-to-market execution.
Director of Insights and Category Management
An insights professional with expertise finding growth opportunities in data and insights, then developing category strategy for activation. He is passionate about building and managing high performing teams and is known for his servant leadership approach
At a mature 3rd generation family-owned home fashion company, Charles guided the company through an intense focus on efficient pick-pack distribution, using technology, modern distribution systems and organizational change.