Are brands really taking on the challenge of sustainability? Could it even be a profit center? In this candid interview, TerraCycle CEO Tom Szaky explains how "green" brands can go beyond messaging to make a real difference. For consumers, has their knowledge of sustainability really changed? Szaky thinks not. However, an increase in consumer value and concern shows opportunity within this evolving terrain.
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
VIDEO: Rethinking Sustainability: Defining new strategies for brands
Even in the darkest hours of the pandemic, sustainability remained a key concern of US consumers. But what value does sustainability really bring to brands in 2021? How can brands embrace sustainability in meaningful and believable ways — without over- or under-investing?
Szaky is a true innovator in sustainability, working with some of the world's largest brands, retailers, and manufacturers to recycle products and packaging that otherwise go to landfills or incineration.