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  • GfK DAM Jaaroverzicht 2019
    • 02/26/20
    • Media and Entertainment
    • Media Measurement
    • Netherlands
    • Dutch

    GfK DAM Jaaroverzicht 2019

    In 2019 is het belang van de smartphone verder gestegen. Nederlandse radiozenders behalen hoog online bereik in december. Steeds meer mensen maken gebruik van online videodiensten.

  • Persbericht GfK: Trends in Digitale Media 2020
    • 01/27/20
    • Fashion and Lifestyle
    • Home Appliances
    • Financial Services
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • FMCG
    • Energy
    • Home and Living
    • Media Measurement
    • Netherlands
    • Dutch

    Persbericht GfK: Trends in Digitale Media 2020

    Podcasts en Digital Home Assistants laten in 2019 een flinke verschuiving zien in het Nederlandse audiolandschap.

  • How Lenovo uses Weekly POS data to adjust forecasts and promotions rapidly, and maximize crucial sales periods
    • 11/13/19
    • Point of Sales Tracking
    • Netherlands
    • Dutch

    How Lenovo uses Weekly POS data to adjust forecasts and promotions rapidly, and maximize crucial sales periods

    Mastering tactical business decision making with GfK’s weekly data

  • Disney+ bereikt in eerste maand al 1,8 miljoen personen
    • 10/21/19
    • Media and Entertainment
    • Media Measurement
    • Netherlands
    • Dutch

    Disney+ bereikt in eerste maand al 1,8 miljoen personen

    Het online bereik van videoplatform Disney+ is in de introductiemaand september 2019 direct 12,4% (1.805.000 personen van 13 jaar en ouder, GfK DAM).

  • Smart Home Monitor 2019
    • 09/30/19
    • Home Appliances
    • Technology
    • Home and Living
    • Netherlands
    • Dutch

    Smart Home Monitor 2019

    Hoe is de markt de afgelopen 4 jaar veranderd en wat zijn de huidige trends? Techniek gaat snel. Kunnen consumenten het nog wel volgen en wat vinden zij belangrijk?

  • Online maandbereik KIJK.nl stijgt in augustus 2019 naar ruim 2 miljoen personen
    • 09/26/19
    • Media and Entertainment
    • Media Measurement
    • Netherlands
    • Dutch

    Online maandbereik KIJK.nl stijgt in augustus 2019 naar ruim 2 miljoen personen

    Het online bereik van videoplatform KIJK.nl is in augustus gestegen naar een maandbereik van 15,1% (2.196.000 personen van 13 jaar en ouder, GfK DAM).

  • Bekendheid Smart Home onder Nederlanders verdubbeld sinds 2015
    • 09/05/19
    • Home Appliances
    • Technology
    • Energy
    • Smart Home
    • Netherlands
    • Dutch

    Bekendheid Smart Home onder Nederlanders verdubbeld sinds 2015

    Steeds meer Nederlanders, inmiddels 62%, zijn bekend met Smart Home. Dat is een verdubbeling sinds 2015. Ruim twee derde van deze groep bezit tenminste één slim apparaat. Gemiddeld bezitten consumenten die bekend zijn met Smart Home vier smart apparaten. Dat blijkt uit de Smart Home Monitor 2019 van onderzoeksbureau GfK in samenwerking met de Smart Home Society.

  • What will it take for Voice Control to dominate outside the home?
    • 09/02/19
    • Technology
    • Point of Sales Analytics
    • Netherlands
    • Dutch

    What will it take for Voice Control to dominate outside the home?

    How are consumers using voice to control their gadgets? What are the opportunities for brands and retailers? Discover the future of voice in our Thought Leadership hub.

  • Plastic waste avoidance - "Who cares? Who does?"
    • 08/30/19
    • Shopper
    • Netherlands
    • Dutch

    Plastic waste avoidance - "Who cares? Who does?"

    Find out how buyers are willing to change their buying behavior and what brands should do.

    Recording and presentation of the webinar is now available!

  • GfK Webinar: Make the most out of your marketing budget!  Quantify your media impact based on sell-out data.
    • 08/26/19
    • Technology
    • Marketing Effectiveness
    • Netherlands
    • Dutch

    GfK Webinar: Make the most out of your marketing budget! Quantify your media impact based on sell-out data.

    Quantify your media impact based on ROI with the help of GfK. This is important, as fragmentation of media consumption means, the right consumers are much harder to reach.

  • How to maximize product revenue
    • 08/08/19
    • Technology
    • Consumer Goods
    • Point of Sales Tracking
    • Netherlands
    • Dutch

    How to maximize product revenue

    Weekly sales data is an essential part of your competitive intelligence. Read our four routes to sales success in our latest white paper. 

  • Secret to the consumer purchase journey & how to win in the online jungle
    • 07/23/19
    • Consumer Insights Engine
    • Netherlands
    • Dutch

    Secret to the consumer purchase journey & how to win in the online jungle

    How does the consumer purchase journey really begin? There’s no doubt that online is the go-to channel for consumers when they are looking for a technology or durables product. In 2018, over half of consumers in Great Britain, France, Germany, Spain and Italy (EU5) that bought a tech or durables product used online sources to research their purchase.