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Trends and Forecasting

Your GfK Contacts

Today’s speed to market of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead.  Consumer purchasing behavior is shifting more rapidly than ever.

To succeed, businesses need accurate sales forecasts -- based on robust analysis -- and the most up-to-date purchasing and market trends.

We deliver detailed forecasts of consumer demand for technology devices, as well as global technology market trends. 

Our forecasts are built using the world’s largest sample of point of sales data, combined with our global expertise and local knowledge. This combination provides our clients uniquely granular and timely forecasts of future demand – forecasting what products consumers will purchase, in what volume, at what price, and where.  

Forecasting for investors and capital markets

Institutional investors face pressure to perform. To succeed, businesses need visibility to significant trends at the earliest stage(s). Businesses need to acquire reliable and compliant information on where to invest. 

We provide investors with robust forecasts using the world’s largest sample of point of sales data. We predict and document turning points in consumer demand, providing regular, detailed company analyses on technology hardware, semiconductor and consumer durable companies. 

Our forecasts allow investors to make successful recommendations backed up by credible and compliant sources.

Success Stories
  • Optimizing strategic planning in a complex economic climate

    Optimizing strategic planning in a complex economic climate

    30.03.2017

    Optimizing strategic planning in a complex economic climate

    Our forecasting solutions gives a retailer insight into the growth it can expect across 96 product groups for two financial years.

    Situation

    Our client needed an external forecast service to help it improve its strategic planning across a wide range of product groups. It required precise data for a large and diverse portfolio, including information technology and telecoms products, small and large domestic appliances, healthcare products, photography products, and office equipment and stationery.

    Approach

    We used our forecasting solution and insights from our point of sales tracking data to forecast sales across 96 product groups that our client carried in its portfolio. Our predictive statistical model made accurate, top-line projections, covering the maturity of each category as well as seasonal factors. 

    Unlike traditional pure data providers, we didn’t base our projections on shipments to the channel, but used retail sell-through data. We also took the expectations of local country managers into account to create our forecasts.

    Outcome

    Our forecasts gave the retailer a clear picture of the growth it could expect by category and product level. This enabled our client to set growth targets and revenue benchmarks over a specific two-year period. It also helped the company focus on products and categories that promised the best outcomes for the business. Our client used our forecasts for objective guidance of its strategic planning in the medium and long term, including budget planning.

    Click here to download our success story (short version)

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