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Product catalogs

Businesses need to source accurate product data to help inform their customers about technical specifications and product features.

From household appliances to consumer electronics and IT products – we aggregate product data and turn it into product data catalogs for websites, inventory databases and Enterprise Resource Planning (ERP) systems. 

We provide product data solutions for retailers, resellers, wholesalers, manufacturers, distributors and insurance claims companies; from product images and technical specifications, to marketing text, merchandizing functions, rich content and more.

GfK gathers comprehensive product data from manufacturers and distributors, producing hundreds of thousands new SKUs a month. We enhance this with data from GfK’s global Point of Sales (POS) panels, to give our clients unique insights unmatched by the competition.

Success Stories
  • Sharpening a technology giant’s edge in global ecommerce

    Sharpening a technology giant’s edge in global ecommerce

    21.11.2017

    We help Acer optimize and enhance its product data and get a consistent message out fast to 56 markets in 27 languages.

    Situation

    Acer was managing a wealth of product data of varying quality and in a range of languages and formats. Because the content came from so many different sources, it was difficult to compile and standardize it for the purpose of sharing it with retailers. Acer’s ecommerce platform depended heavily on manual intervention in building and uploading content. Updating the company’s own websites and those of its key channel partners was a laborious process that slowed down its time to market with new content.

    Approach

    We normalized and standardized Acer’s global product data and helped it create a consistent, search-optimized data taxonomy it could use across the world. We continue to support the company in translating its product data into local languages and nomenclature for 56 markets and 27 languages. This provides our client with efficiencies in aggregating, managing and formatting product content.

    Outcome

    Acer now has consistent, structured and high-quality content for each market and language that is optimized for search and parametric filtering. This helps ensure the company can quickly get to market with timely content that drives online product engagement and sales.

    Click here to download our success story (long version)

  • Empowering a global retailer to grow its online product assortment

    Empowering a global retailer to grow its online product assortment

    19.06.2017

    Empowering a global retailer to grow its online product assortment

    We help one of the world’s largest retailers improve its online shopping experience, increase sales and compete more effectively with digital rivals.

    Situation

    The client wants to offer consumers the widest assortment of top-selling products available online to compete effectively with digital native rivals, increase market share and grow revenues. The retailer sought to ensure its product content is of the highest quality to support consumers’ needs as they research and purchase items online. To achieve its goal, it needed to add millions of new stock keeping units (SKUs) to its ecommerce product selection in a short time. The company provides its own platform to import product data from brands and distributors, but the collection of content was moving too slowly to meet their requirements. The client also had content gaps and data quality issues in its online product catalog, which meant it could not grow its product assortment at the speed and quality necessary to effectively meet the demands of its customers.

    Approach

    The retailer subscribed to our catalog of product data, which includes millions of fully attributed products. The company also asked us to help it boost the assortment in select product lines where it saw scope for strong growth. In addition, we developed an automated data feed that connects with the company’s systems so it no longer needs to manually import data from brands and distributors.

    Outcome

    The client now receives high-quality, search-optimized product content spanning over 10,000 brands. Our catalog helped the retailer grow its product assortment by hundreds of thousands of items in a matter of weeks, while standardizing the format of its merchandise data. It also positioned its ecommerce division to speed up its time to market with content to support new product launches or expansion into new categories. The product content has enabled the company to expand fulfilment partnerships with leading manufacturers and distributors. Consumers now benefit from one of the widest product selections online, with access to accurate information in an accessible format.

    Click here to download our success story (short version)

    Click here to download our success story (long version)

  • Streamlining management of online product data

    Streamlining management of online product data

    16.08.2016

    We helped a major British technology distributor reduce the time and effort expended in keeping product data clean and up to date across its large product range. 

    Situation

    Our client wanted to tap into an external product data catalog for its ecommerce website to reduce the burden on its own staff and refocus their energies on other priorities. The company hoped to leverage search-optimized product data to increase customer engagement on its ecommerce platform. It needed data for a wide range of manufacturers, representing a broad selection of different product categories. The catalog had to present product data in a manner that would be easy for resellers to use and understand.

    Approach

    We supplied a subscription to our product catalog which gives the organization standardized, accurate and up-to-date product data, product images and merchandizing data. The catalog covers, among others, most of the popular IT software and hardware products in the client’s portfolio; it is updated daily and draws information from manufacturers and distributors.

    Outcome

    We have an ongoing and longstanding relationship with this client. Over the years our catalog has assisted it with achieving its goal of reducing the time and money spent managing product data. During this time, the content has helped our client improve sales and enhance the efficiency of its content management process. Our product catalog will support the company with multilingual content as it relaunches its European website, providing resellers across the continent with up-to-date information in their own languages. 

    Click here to download our success story

  • Automating product data collection for a large ecommerce site

    Automating product data collection for a large ecommerce site

    16.08.2016

    We helped our client streamline communications with suppliers and the management of web content.

    Situation

    Our client was planning to relaunch its UK website with the aim of:

    • improving ecommerce sales
    • enhancing customer engagement
    • improving supply chain efficiency by streamlining communications with key manufacturers

    The company wanted to minimize the costs and resources required to gather and manage the new site’s content for retailers and other users. It sought to implement a search engine optimization strategy, supported by detailed product descriptions.

    Approach

    We supplied a subscription to our comprehensive product catalog, which sources data from manufacturers and distributors. This gives the organization detailed, accurate and standardized technical specifications, product images and marketing text for representation of each electrical goods item on its website. We also provided data for the exclusive products in its catalog, illustrating our ability to source and deliver information that fulfils our client’s unique needs. Product information is updated daily.

    Outcome

    Access to insights enables the company to:

    • offer resellers up-to-date data for every product in its catalog
    • drive ecommerce sales without sacrificing the resources from its traditional channels
    • reduce the cost of managing information on its website and automate the data collection processes
    • shorten the time between communicating with suppliers and getting new product content on the website
    • easily add new suppliers and products to its catalog

    Click here to download our success story

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Latest insights

Here you can find the latest insights for Product catalogs. View all insights

    • 11/13/19
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    Map of the Month: GfK Purchasing Power Europe 2019

    GfK's Map of the Month for November shows the distribution of purchasing power in Europe in 2019.
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    Map of the Month: Purchasing power for new automobiles, Germany 2019

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    • 10/22/19
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    • 07/01/19
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    Smart car technology and the evolution of brand loyalty

    Summer is upon us and the chance to enjoy a road trip with car technology glory is here. What are today’s consumers looking for when it comes to purchasing a new vehicle? Are car brands meeting their expectations? It had been a while since I bought my last car – and, as someone who follows the auto industry closely, I was keenly aware of all the smart gadgets and services I could choose from. From self-driving capabilities to Wi-Fi to safety features, today’s cars are essentially smart homes on wheels; the options are extraordinary, and every choice comes with a price.

    Tech upgrades become a priority

    I had a number of luxury wagon models in mind – and when it came to car technology, I also had some clear “wants.” As mobile tech has grown, I have watched what were once gee-whiz gizmos and functions transform into mainstream “must haves.” So, apart from all-wheel drive, a sunroof, and curb appeal, I wanted my new wagon to have Bluetooth, standard connectivity features and Apple CarPlay. It is true—the other car in my household is just fine and would serve my transit needs; but I was looking for some upgrades to my connectivity suite, so I would feel safer on the road. But when I decided on a vehicle and looked up the trim/package that included Apple CarPlay, I was aghast to find that it would cost me nearly $10,000 to get this simple feature. The manufacturer was holding CarPlay hostage within wheel upgrades and other frivolous nonsense – on the assumption that spoiled, tech-loving folks like me would bite the bullet. My reaction was immediate and surprising, even to myself – I decided to find another “first choice” model. Forget about heated and cooled 10+way power-adjustable front seats or any semi-conscious investment I had in the iconic badge; getting Apple CarPlay into my vehicle at a reasonable price became my top priority.

    Smart car technology is the new normal

    Recent research for GfK’s Auto Tech study in the US shows that my decision was actually somewhat predictable. We found that 50% of auto intenders will switch brands or models if a vehicle does not have most-wanted technologies. Car purchases are no longer about the car brand that your mom or dad insisted on, but whether you can link your latest playlist to the car stereo. Luxury intenders are most likely to choose smart tech over brand loyalty. Over one-third (35%) said they would definitely consider switching brands to get cutting-edge, in-car technology – compared to 23% of non-luxury intenders. Another 55% in the luxury crowd said they would probably think about switching – essentially the same as non-luxury (57%). Luxury intenders are also more likely to say that specific technologies are “must haves” for them; for example, almost two-thirds feel this way about active safety technology, versus 46% of non-lux intenders. Not surprisingly, Luxury intenders overall hold  significantly higher interest, demand and willingness to pay for, a range of technologies from autonomous driving to infotainment systems and continue to be a driving force in the adoption of new technologies. In my strong but pragmatic desire for advanced car tech, I reflect the intersection of Gen X and Gen Y perspectives—drawn to tech’s perceived ability to improve the driving experience (Gen Y optimism), yet keenly aware that new technologies will be leveraged to command a premium (Gen X cynicism). In this case, the democratization of iOS coupled with Bluetooth might serve my purposes just as well, and I could save the scratch and enjoy a great family vacation or look for a vehicle that doesn’t extort me for this feature. A major car maker recently added Apple CarPlay and Android Auto functionality after years as a holdout, with some backwards compatibility to shore up recent models. And other brands have built the capacity for future flash updates into their vehicles to keep them relevant.

    The bottom line

    One thing the car industry has learned – the customer always wins. Overall consumer attitudes are changing especially when it comes to mobility and independence. When auto buyers want something badly, they will not let a little thing like brand loyalty stand in their way. If one manufacturer does not build it, consumers will leave for one that will. And as smart technology becomes more mainstream in other areas of people’s lives, the pressure on auto makers to provide the same devices and access at reasonable prices will only grow.

    Want more tech insights on the auto industry?

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