Möchten Sie zur deutschen Seite wechseln?JaNeina
Close
Smart Automotive Insights image

Product catalogs

Businesses need to source accurate product data to help inform their customers about technical specifications and product features.

From household appliances to consumer electronics and IT products – we aggregate product data and turn it into product data catalogs for websites, inventory databases and Enterprise Resource Planning (ERP) systems. 

We provide product data solutions for retailers, resellers, wholesalers, manufacturers, distributors and insurance claims companies; from product images and technical specifications, to marketing text, merchandizing functions, rich content and more.

GfK gathers comprehensive product data from manufacturers and distributors, producing hundreds of thousands new SKUs a month. We enhance this with data from GfK’s global Point of Sales (POS) panels, to give our clients unique insights unmatched by the competition.

Success Stories
  • Sharpening a technology giant’s edge in global ecommerce

    Sharpening a technology giant’s edge in global ecommerce

    21.11.2017

    We help Acer optimize and enhance its product data and get a consistent message out fast to 56 markets in 27 languages.

    Situation

    Acer was managing a wealth of product data of varying quality and in a range of languages and formats. Because the content came from so many different sources, it was difficult to compile and standardize it for the purpose of sharing it with retailers. Acer’s ecommerce platform depended heavily on manual intervention in building and uploading content. Updating the company’s own websites and those of its key channel partners was a laborious process that slowed down its time to market with new content.

    Approach

    We normalized and standardized Acer’s global product data and helped it create a consistent, search-optimized data taxonomy it could use across the world. We continue to support the company in translating its product data into local languages and nomenclature for 56 markets and 27 languages. This provides our client with efficiencies in aggregating, managing and formatting product content.

    Outcome

    Acer now has consistent, structured and high-quality content for each market and language that is optimized for search and parametric filtering. This helps ensure the company can quickly get to market with timely content that drives online product engagement and sales.

    Click here to download our success story (long version)

  • Empowering a global retailer to grow its online product assortment

    Empowering a global retailer to grow its online product assortment

    19.06.2017

    Empowering a global retailer to grow its online product assortment

    We help one of the world’s largest retailers improve its online shopping experience, increase sales and compete more effectively with digital rivals.

    Situation

    The client wants to offer consumers the widest assortment of top-selling products available online to compete effectively with digital native rivals, increase market share and grow revenues. The retailer sought to ensure its product content is of the highest quality to support consumers’ needs as they research and purchase items online. To achieve its goal, it needed to add millions of new stock keeping units (SKUs) to its ecommerce product selection in a short time. The company provides its own platform to import product data from brands and distributors, but the collection of content was moving too slowly to meet their requirements. The client also had content gaps and data quality issues in its online product catalog, which meant it could not grow its product assortment at the speed and quality necessary to effectively meet the demands of its customers.

    Approach

    The retailer subscribed to our catalog of product data, which includes millions of fully attributed products. The company also asked us to help it boost the assortment in select product lines where it saw scope for strong growth. In addition, we developed an automated data feed that connects with the company’s systems so it no longer needs to manually import data from brands and distributors.

    Outcome

    The client now receives high-quality, search-optimized product content spanning over 10,000 brands. Our catalog helped the retailer grow its product assortment by hundreds of thousands of items in a matter of weeks, while standardizing the format of its merchandise data. It also positioned its ecommerce division to speed up its time to market with content to support new product launches or expansion into new categories. The product content has enabled the company to expand fulfilment partnerships with leading manufacturers and distributors. Consumers now benefit from one of the widest product selections online, with access to accurate information in an accessible format.

    Click here to download our success story (short version)

    Click here to download our success story (long version)

  • Streamlining management of online product data

    Streamlining management of online product data

    16.08.2016

    We helped a major British technology distributor reduce the time and effort expended in keeping product data clean and up to date across its large product range. 

    Situation

    Our client wanted to tap into an external product data catalog for its ecommerce website to reduce the burden on its own staff and refocus their energies on other priorities. The company hoped to leverage search-optimized product data to increase customer engagement on its ecommerce platform. It needed data for a wide range of manufacturers, representing a broad selection of different product categories. The catalog had to present product data in a manner that would be easy for resellers to use and understand.

    Approach

    We supplied a subscription to our product catalog which gives the organization standardized, accurate and up-to-date product data, product images and merchandizing data. The catalog covers, among others, most of the popular IT software and hardware products in the client’s portfolio; it is updated daily and draws information from manufacturers and distributors.

    Outcome

    We have an ongoing and longstanding relationship with this client. Over the years our catalog has assisted it with achieving its goal of reducing the time and money spent managing product data. During this time, the content has helped our client improve sales and enhance the efficiency of its content management process. Our product catalog will support the company with multilingual content as it relaunches its European website, providing resellers across the continent with up-to-date information in their own languages. 

    Click here to download our success story

  • Automating product data collection for a large ecommerce site

    Automating product data collection for a large ecommerce site

    16.08.2016

    We helped our client streamline communications with suppliers and the management of web content.

    Situation

    Our client was planning to relaunch its UK website with the aim of:

    • improving ecommerce sales
    • enhancing customer engagement
    • improving supply chain efficiency by streamlining communications with key manufacturers

    The company wanted to minimize the costs and resources required to gather and manage the new site’s content for retailers and other users. It sought to implement a search engine optimization strategy, supported by detailed product descriptions.

    Approach

    We supplied a subscription to our comprehensive product catalog, which sources data from manufacturers and distributors. This gives the organization detailed, accurate and standardized technical specifications, product images and marketing text for representation of each electrical goods item on its website. We also provided data for the exclusive products in its catalog, illustrating our ability to source and deliver information that fulfils our client’s unique needs. Product information is updated daily.

    Outcome

    Access to insights enables the company to:

    • offer resellers up-to-date data for every product in its catalog
    • drive ecommerce sales without sacrificing the resources from its traditional channels
    • reduce the cost of managing information on its website and automate the data collection processes
    • shorten the time between communicating with suppliers and getting new product content on the website
    • easily add new suppliers and products to its catalog

    Click here to download our success story

Related Products

Quote

„Add quote text here. “

Client, location
Latest insights

Here you can find the latest insights for Product catalogs. View all insights

    • 09/28/17
    • Financial Services
    • Automotive
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global
    • English

    What impact is renewal transparency having on the British motor insurance market?

    Premium Drivers

    If you have renewed your motor insurance recently you may have noticed that the price your insurer has asked you to pay has probably increased. A combination of higher Insurance Premium Tax (rates have doubled over the past two years), bigger injury pay-outs and rising vehicle repair costs mean that motor insurance prices are now at an all-time high. Even for those of us savvy enough to shop around and switch provider, prices have also typically risen, despite the fact that the market remains as competitive as ever. However, it still generally pays to switch, as the vast majority of motor insurance providers are still willing to chase new business and therefore many still offer introductory discounts. Given this, it is somewhat concerning that, according to GfK’s Financial Research Survey (FRS), that the number of drivers who do switch has remained basically unchanged compared to four years ago. The number has held steady at around a quarter of drivers. So it would seem that many drivers don’t know, don’t consider, or just can’t be bothered, to change provider, despite the rising prices.

    Motor insurance renewal transparency: early signs of increased shopping around

    But there are tentative signs that this might be changing. Since April 2017, insurance providers have had to disclose prior year premiums on renewal notices. These new rules mandated by the FCA allow customers to compare more easily what they paid last year versus what they may pay this year, if they remain with the same provider. Early signs suggest renewal transparency has helped encourage greater levels of shopping around but this hasn’t so far translated into actual switching. According to the FRS, the proportion of drivers who “actively renew” their motor insurance (renew but take out at least one quote) has grown and now stands at 29%, the highest-ever level. In addition, a high proportion of those who have switched in the last 12 months also state that they are likely to switch again. On the other hand, large numbers are still auto-renewing on their motor insurance, particularly across older age groups where auto renewal rates remain stubbornly high at over 45%. For these customers, renewal transparency rules mean that providers must now also include additional disclosures on renewal notices explicitly encouraging people to shop around. Overall, I think renewal transparency has definitely been a useful step forward in making the motor insurance market more consumer friendly, and it will be interesting to see if it helps encourage greater levels of switching in the months ahead. If you would like more data, please contact me.

    The Financial Research Survey (FRS) is one of the largest and longest running surveys tracking personal financial holdings and behaviours and is considered the industry benchmark within the British financial industry

    • 09/06/17
    • Fashion and Lifestyle
    • Home Appliances
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • Market Opportunities and Innovation
    • Consumer Life
    • Global
    • English

    The mood of the world today – what are people thinking?

    In this free on-demand webinar, our experts dive into current consumer confidence and other key indicators of the consumer mindset and what it means for individual markets and brands.
    • 08/24/17
    • Technology
    • Automotive
    • Global
    • English

    09/11/17
    Virtual reality meets traditional research: GfK @ ESOMAR 2017 congress

    How big a role can VR play for the market research world and what are the potential benefits?
    • 08/09/17
    • Retail
    • Automotive
    • Mystery Shopping
    • Global
    • English

    Crowdsourcing versus Mystery Shopping – sometimes the quick answer suffices

    Whether you’re a retailer trying to push through a new service initiative or a manufacturer launching a new product, all your hard work and investment can quickly unravel if your in-store activation misses the mark. Gleaning fast early-launch feedback of what is happening at the point of sale is critical, so that key elements can be tweaked, re-communicated or corrected to ensure a successful launch. With this ever-present challenge, it’s no surprise that most major brands employ some form of in-store mystery shopping activity, to gain that quantitative and qualitative read of performance. Although mystery shopping may go in and out of fashion, it is still arguably the single best methodology for understanding exactly what is happening on the shop floor and identifying problems. However, there is also increasing demand for fast turnaround data on retail performance – and this has triggered increasing use of ‘crowdsourced audits’ alongside traditional mystery shopping against a smaller number of metrics and across less defined samples.

    When to use crowdsourced audits and when to use mystery shopping

    On-trade product launches are typically prime candidates for the use of quick-fire checks (crowdsourced audits), rather than statistically representative studies (mystery shopping). A product manager who wants to understand how one bar chain is promoting and serving his new product versus another bar chain requires the statistical certainty of a mystery shopping program. But, in early stage launches, sometimes the overriding need can be as simple as quickly assessing whether your product is actually present. In our mystery shopping programs, we regularly uncover distribution issues, or stock still sitting in backrooms and out of date POS/promotions bearing no link whatsoever to a scheduled launch. In this instance, a fast random coverage of the market is what is needed, rather than an all-singing, all-dancing robust sample exercise. This is where crowdsourced audits come into their own as a measurement methodology.  In essence, these are a variant of mystery shopping, based on wide-coverage, untrained panels of everyday consumers who can ‘pick up’ assignments based on their proximity to locations and conduct quick turnaround simple ‘checks’. For example, checking specific promotions and activations, product availability, pricing or a simple recommendation across a non-fixed sample of stores is ideal territory for crowdsourced audits. They are essentially fast turnaround checks without the robustness of a representative sample. The ability to feedback quickly with both objective responses and photos means client teams can get that all-important early read and work out if there are any launch issues to be addressed.

    Conclusion

    The critical factor is that the agency you choose must have the experience to know when the ‘crowdsourced audit’ route is appropriate, and when a more comprehensive mystery shop approach is needed. The tipping point can be quite small, but will have big implications on the resultant data and level of insight. We employ both methodologies and increasingly are providing clients with a blended approach in order to best deliver the whole story in the most cost effective way. Both techniques can be fast turnarounds and both can provide photo capture with GPS stamping but, in its simplest terms, the differentiation revolves around the complexity of the task and the type of sample needing to be covered. As such it’s no great surprise that mystery shopping is the primary solution in sectors such as Banking and Automotive, where we measure high involvement and detailed purchases, but when it comes to high street retail and simple product recommendation checks, the blended solution becomes very relevant. Whether it’s a quick answer or more comprehensive measure, marketers and product managers have a far greater range of solutions to call upon and it’s the job of the agencies to properly assess the need and find the best fit. Oli Bailey is the Development Director of Mystery Shopping at GfK. To share your thoughts, please email oli.bailey@gfk.com or leave a comment below.
Your GfK Contact
General