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Product catalogs

Businesses need to source accurate product data to help inform their customers about technical specifications and product features.

From household appliances to consumer electronics and IT products – we aggregate product data and turn it into product data catalogs for websites, inventory databases and Enterprise Resource Planning (ERP) systems. 

We provide product data solutions for retailers, resellers, wholesalers, manufacturers, distributors and insurance claims companies; from product images and technical specifications, to marketing text, merchandizing functions, rich content and more.

GfK gathers comprehensive product data from manufacturers and distributors, producing hundreds of thousands new SKUs a month. We enhance this with data from GfK’s global Point of Sales (POS) panels, to give our clients unique insights unmatched by the competition.

Success Stories
  • Sharpening a technology giant’s edge in global ecommerce

    Sharpening a technology giant’s edge in global ecommerce

    21.11.2017

    We help Acer optimize and enhance its product data and get a consistent message out fast to 56 markets in 27 languages.

    Situation

    Acer was managing a wealth of product data of varying quality and in a range of languages and formats. Because the content came from so many different sources, it was difficult to compile and standardize it for the purpose of sharing it with retailers. Acer’s ecommerce platform depended heavily on manual intervention in building and uploading content. Updating the company’s own websites and those of its key channel partners was a laborious process that slowed down its time to market with new content.

    Approach

    We normalized and standardized Acer’s global product data and helped it create a consistent, search-optimized data taxonomy it could use across the world. We continue to support the company in translating its product data into local languages and nomenclature for 56 markets and 27 languages. This provides our client with efficiencies in aggregating, managing and formatting product content.

    Outcome

    Acer now has consistent, structured and high-quality content for each market and language that is optimized for search and parametric filtering. This helps ensure the company can quickly get to market with timely content that drives online product engagement and sales.

    Click here to download our success story (long version)

  • Empowering a global retailer to grow its online product assortment

    Empowering a global retailer to grow its online product assortment

    19.06.2017

    Empowering a global retailer to grow its online product assortment

    We help one of the world’s largest retailers improve its online shopping experience, increase sales and compete more effectively with digital rivals.

    Situation

    The client wants to offer consumers the widest assortment of top-selling products available online to compete effectively with digital native rivals, increase market share and grow revenues. The retailer sought to ensure its product content is of the highest quality to support consumers’ needs as they research and purchase items online. To achieve its goal, it needed to add millions of new stock keeping units (SKUs) to its ecommerce product selection in a short time. The company provides its own platform to import product data from brands and distributors, but the collection of content was moving too slowly to meet their requirements. The client also had content gaps and data quality issues in its online product catalog, which meant it could not grow its product assortment at the speed and quality necessary to effectively meet the demands of its customers.

    Approach

    The retailer subscribed to our catalog of product data, which includes millions of fully attributed products. The company also asked us to help it boost the assortment in select product lines where it saw scope for strong growth. In addition, we developed an automated data feed that connects with the company’s systems so it no longer needs to manually import data from brands and distributors.

    Outcome

    The client now receives high-quality, search-optimized product content spanning over 10,000 brands. Our catalog helped the retailer grow its product assortment by hundreds of thousands of items in a matter of weeks, while standardizing the format of its merchandise data. It also positioned its ecommerce division to speed up its time to market with content to support new product launches or expansion into new categories. The product content has enabled the company to expand fulfilment partnerships with leading manufacturers and distributors. Consumers now benefit from one of the widest product selections online, with access to accurate information in an accessible format.

    Click here to download our success story (short version)

    Click here to download our success story (long version)

  • Streamlining management of online product data

    Streamlining management of online product data

    16.08.2016

    We helped a major British technology distributor reduce the time and effort expended in keeping product data clean and up to date across its large product range. 

    Situation

    Our client wanted to tap into an external product data catalog for its ecommerce website to reduce the burden on its own staff and refocus their energies on other priorities. The company hoped to leverage search-optimized product data to increase customer engagement on its ecommerce platform. It needed data for a wide range of manufacturers, representing a broad selection of different product categories. The catalog had to present product data in a manner that would be easy for resellers to use and understand.

    Approach

    We supplied a subscription to our product catalog which gives the organization standardized, accurate and up-to-date product data, product images and merchandizing data. The catalog covers, among others, most of the popular IT software and hardware products in the client’s portfolio; it is updated daily and draws information from manufacturers and distributors.

    Outcome

    We have an ongoing and longstanding relationship with this client. Over the years our catalog has assisted it with achieving its goal of reducing the time and money spent managing product data. During this time, the content has helped our client improve sales and enhance the efficiency of its content management process. Our product catalog will support the company with multilingual content as it relaunches its European website, providing resellers across the continent with up-to-date information in their own languages. 

    Click here to download our success story

  • Automating product data collection for a large ecommerce site

    Automating product data collection for a large ecommerce site

    16.08.2016

    We helped our client streamline communications with suppliers and the management of web content.

    Situation

    Our client was planning to relaunch its UK website with the aim of:

    • improving ecommerce sales
    • enhancing customer engagement
    • improving supply chain efficiency by streamlining communications with key manufacturers

    The company wanted to minimize the costs and resources required to gather and manage the new site’s content for retailers and other users. It sought to implement a search engine optimization strategy, supported by detailed product descriptions.

    Approach

    We supplied a subscription to our comprehensive product catalog, which sources data from manufacturers and distributors. This gives the organization detailed, accurate and standardized technical specifications, product images and marketing text for representation of each electrical goods item on its website. We also provided data for the exclusive products in its catalog, illustrating our ability to source and deliver information that fulfils our client’s unique needs. Product information is updated daily.

    Outcome

    Access to insights enables the company to:

    • offer resellers up-to-date data for every product in its catalog
    • drive ecommerce sales without sacrificing the resources from its traditional channels
    • reduce the cost of managing information on its website and automate the data collection processes
    • shorten the time between communicating with suppliers and getting new product content on the website
    • easily add new suppliers and products to its catalog

    Click here to download our success story

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Latest insights

Here you can find the latest insights for Product catalogs. View all insights

    • 11/15/18
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    • Geodata
    • Picture of the month
    • Global
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    Map of the Month: GfK Purchasing Power, Europe 2018

    GfK's Map of the Month for November shows the distribution of purchasing power across Europe in 2018.
    • 10/29/18
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    • Financial Services
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    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Geomarketing
    • Geodata
    • Digital Maps
    • Digital Maps
    • Global
    • English

    GfK releases updated maps for all of Europe

    GfK has released its Europe Map Edition 2018/2019, which includes thousands of changes to Europe's regions.
    • 10/18/18
    • Automotive
    • Geomarketing
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the Month: Purchasing power for new automobiles, Germany 2018

    GfK's Map of the Month for October illustrates the distribution of 2018 purchasing power for new automobiles in Germany.
    • 09/06/18
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    Driving Gen Z

    Turn back the clock a handful of years and you’ll find automotive strategists bearish that Millennials’ lack of interest in vehicle ownership will usher in the slow, but inevitable, decline of the car industry. Yet, today, 29% of new vehicles are already being bought by Millennials. In just a few years, despite accounting for only a quarter of the population, our largest generation at 80 million will account for 40% of new car sales. And they’ll just be entering their prime earning years at that point. Naturally, Millennials will be the sales focal point for quite some time. However, manufacturers are already looking towards the next generation of American drivers. Known as Post-Millennial or Gen Z, they’re roughly 8 to 20 years old today and expected to be 75+ million strong. With the vast majority still in school or living at home, innovation for tomorrow begins with insights unearthed today. GfK Consumer Life has been tracking the emergence of this young generation for some time, and we’ve identified several themes that will yield challenges, but also opportunities, for manufacturers.

    Ambitious, yet pragmatic

    As previously outlined, the post-Millennial generation is as focused on accomplishment, if not more, than on self-discovery. Financial independence is their primary goal today. In fact, 80% want to stay away from debt completely, according to research from GfK Consumer Life. And as they watched Millennials before them struggle with mounting college debt, 54% have already taken jobs to earn money for college, while 85% plan to work during their college years. Arguably the strongest advantage today’s teens have compared to Millennials is a robust economy. In retrospect, the timing of the Great Recession (along with historically high gas prices in 2008) as Millennials transitioned to adulthood had the most profound impact on their attitudes towards vehicle ownership. With unemployment reaching an 18-year low earlier this year, upcoming graduates may find a more lucrative job market, and access to transportation more affordable. In fact, after a short dip during the recession, Americans are now driving more miles with more vehicles than ever before. While it’s impossible to predict the next recession, manufacturers and retailers should expect the next generation to transition more seamlessly (and perhaps earlier) into adulthood. They may be shopping your brand sooner, rather than later – if, of course, the product is right.

    Seamless mobility

    You won’t just be selling cars to this generation, you’ll provide them access to fully integrated mobile platforms that eliminate the gap between in- and out-of-car experiences. Today, it’s connected car features – from smartphone integration to streaming services to mobile wifi. Yet, smart devices are second nature to them (1 in 3 are already using mobile voice command), and GfK Consumer Life has found that they’re already 50% more likely than the average American to be controlling smart home or smart car devices and features from their phone. Manufacturers will need to work hard and fast to integrate vehicles into their internet of Things. Whether it’s warming up the oven or conducting mobile video conferences on the drive home from work, or ordering food or vacation planning while in transit (as GM recently introduced with its mobile Marketplace), this generation will demand the absolute elimination of transit “dead time.”

    Multi-mobile

    Of course, ‘buying’ may not be their prerogative. The fiscal savvy of this age group will place greater emphasis on building a flexible transportation portfolio, which may include any number of public, shared, or owned vehicles and services. According to GfK Consumer Life’s most recent 2018 data, teens are just as likely to use public transportation as Millennials (20%), yet less than half as likely (15% vs. 27%) to have used car sharing services. However, on the latter, they are already well ahead of Gen X (11%) and the Boomers (4%) before them. Not surprising, manufacturers are moving aggressively on this front. Subscription models from luxury brands are being tested regionally. Yet, with significant pricing premiums attached to such programs, viability beyond the most affluent is still in question. Gen Z may provide the scale to take these programs mainstream. In fact, they’re already catching up to Millennials on interest in vehicle subscription services (39% vs. 41%), and ahead on shared ownership (32% vs. 28%), despite being novice drivers.

    Security first

    Growing up in the aftermath of 9/11, countless school shootings (active shooter drills are now commonplace in our K-12 schools), and too-many-to-count data privacy breaches, manufacturers can expect this generation to take a more cautionary, yet demanding approach to personal safety and security. According to GfK MRI’s American Teen Study, they are more likely to rate safety in an accident higher relative to fun to drive, compared to Millennials as teens in 2011. Today, 42% view proactive safety systems as important, while 46% are also seeking features that protect from environmental hazards. In fact, according to GfK’s Automotive Innovation and Technology Study, Gen Z are almost three times as likely as average respondents to be seeking wellness solutions that go beyond active and passive safety systems. Beyond physical safety, auto manufacturers might find it more challenging to access and leverage Gen Z’s digital footprint compared to Millennials before them. These teens are sharing less personal information online, with only 31% keeping social pages updated (vs. 45% in 2009). Only 44% are willing to share personal data, even in exchange for benefits and rewards (compared to 62% of Millennials). According to GfK MRI, they are also more than twice as likely as Millennials to embrace the privacy of Snapchat (75% vs 37%), reinforcing their need for secure channels. As the first post-digital generation, they have also identified the limitations of social media and are re-investing in personal interactions. In fact, 3 of 4 are choosing smaller groups of friends over large groups of acquaintances, while a study from IBM suggests that Gen Z is placing as much importance on offline socializing as online. This social recalibration will be an invitation for brands to develop trusted one-to-one relationships with their next generation of clients. Leveraging the convenience of mobile technology, manufacturers such as Lincoln are adding concierge services for a decidedly personal touch to the entire life of the ownership experience. While these are generally reserved for premium brands and consumers today, such offline approaches may well suit the next young buyers seeking a brand connection – one that’s equally digital and analog.

    The road ahead

    While Millennials are center stage for now, the next consumer wave is right around the corner. As it stands, the future looks bright for Gen Z, and especially for those manufacturers who have begun to shine a light on them.
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