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Geomarketing

Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

We deliver answers to the “where” questions that directly drive your regional and international success: Where can you find your target groups, and how can you best reach them? Where are regions and locations that are (likely to be) successful, and why? Where and how can you better tap existing market potential?

Our solutions include regional market analyses, target group localization, sales territory planning, digital maps such as purchasing power and regional market data as well as appraisals of real estate, locations and sales networks for the industry, retail and manufacturing sectors.

Latest Insights

The latest Geomarketing insights.

    • 11/13/19
    • Fashion and Lifestyle
    • Financial Services
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Geomarketing
    • Geodata
    • Global
    • English

    Map of the Month: GfK Purchasing Power Europe 2019

    GfK's Map of the Month for November shows the distribution of purchasing power in Europe in 2019.
    • 10/29/19
    • Automotive
    • Geomarketing
    • Geodata
    • Global
    • English

    Map of the Month: Purchasing power for new automobiles, Germany 2019

    GfK's Map of the Month for October illustrates the distribution of 2019 purchasing power for new automobiles in Germany.
    • 10/22/19
    • Fashion and Lifestyle
    • Financial Services
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Geomarketing
    • Geodata
    • Global
    • English

    GfK updates maps for all of Europe

    GfK has released its Europe Edition 2019/2020, which includes digital maps for all of Europe, reflecting the thousands of regional changes that have occurred since the previous release.
    • 10/21/19
    • Press
    • Geomarketing
    • Global
    • English

    Europeans spend €14,739 per person in 2019

    These are some of the results of the newly released study “GfK Purchasing Power Europe 2019”.
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